Cookies/Crackers / Columns / Flavors

Oreo Madness

October 11, 2011
/ Print / Reprints /
/ Text Size+
Marina Mayer, Executive Editor, is eight months pregnant and experiencing Oreo madness. Find out what innovations are curbing her cravings.

Growing up, I’ve always had a love/hate relationship with cookies. It didn’t matter what kind of cookies, as long as they had chocolate chips, M&M’s, peanut butter, cinnamon, oatmeal or well, okay, anything of substance. I loved eating them, but hated the aftermath (did I really just polish off a sleeve of Oreos? By myself?).

But then I grew up and grew out of my cookie phase and instead turned to what I considered to be healthier versions of quick pick-me-ups, such as granola bars, Pop-Tarts, cinnamon raisin bagels and even muffins.

My, how the tables have turned.

Now that I’m in the home stretch of my pregnancy (as of presstime, one more month to go and counting), I’ve redeveloped a craving for what I call, “youth food”-items that I remember eating as a child but eliminated from my diet as an adult.

As a result, those beloved Oreos have re-entered my life, and thanks to the assortment of varieties, my unborn baby girl and I are able to rekindle fond memories of my childhood while diving into a sleeve-no questions asked.

The love affair started when grocery shopping a few months ago with my husband, and we noticed mounds and mounds of Oreo options-very different from the original twist-and-dunk kind we both grew up with. To make matters more interesting, we had a buy-one/get-one-free coupon for any Nabisco brand products.

Grocery shopping just got a bit more interesting.

Unlike the good ‘ole days when all that was available was the original Oreo cookie, now there are so many varieties that I can’t even keep track of them on two hands-Cakesters, Golden sandwich cookies, Double Stuf, fudge-covered, sandwich cookies smeared in white fudge, peanut butter and mint and mini bite-size offerings.

Then I received samples of the Triple Double Oreo, which combine two layers of Oreo crème (one chocolate, one original) with three layers of crunchy, chocolaty Oreo cookies.

I wouldn’t say that I was necessarily craving Oreo cookies beforehand, but now I can’t get past lunchtime without having just three Triple Double Oreos.

Yes, I’ve created an Oreo monster out of myself, and there’s no turning back.

And if that isn’t enough, the makers of the Oreo portfolio, Kraft Foods, Inc., Northfield, Ill., produced a “twist.”

To help launch the new Triple Double Oreo, Kraft enlisted the help of both Oreo fans and Team DSRL, the double stuf racing league that includes basketball great Shaquille O’Neal, football star Eli Manning, tennis pro Venus Williams, Olympics champion Apolo Ohno and of course, Stufy, the DSRL mascot.  

Kraft is promoting this league in TV ads and through a series of online games available at and Fans who participate can enter to win a trip to meet a member of Team DSRL.   

To compete in a DSRL “lick race,” each person twists their cookie open and licks off all the crème. Then, each contestant shows their cookie to their opponent, dunks it, eats it and drinks the glass of milk. The first to finish twisting, licking and dunking wins.

With a bit more time to perfect my own “twisting” skills (and oh yes, prepare for the impending arrival of Baby Girl Mayer), I’m sure my inner competitiveness to plow through a sleeve of Oreos can win just about any cookie-eating contest, especially since I’m eating for two.

Bring on the sleeves-and keep the Oreo innovations a comin’

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

Blue Diamond Almonds Facility

Blue Diamond Almond’s new  processing facility in Turlock, CA.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

Snack Food & Wholesale Bakery Magazine

Cover Image

2014 August

This month's publication of Snack Food & Wholesale Bakery takes a special look at Blue Diamond's growers and advanced technology, as well as a tour through the Blue Diamond production plant in Turlock, CA.

Table Of Contents Subscribe

School Lunches

Millions of children will soon be returning to school, lunchboxes in hand. What was your favorite lunchbox treat when you were a kid?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!


Facebook IconTwitter IconYoutube IconLinkedIn Icon