Industry veteran Gary Kyle has joined Skinner Baking Co. as vice president of sales and marketing.

According to the Omaha, Neb.-based company, Kyle will lead Skinner Baking’s branding and sales expansion efforts.

Previously, Kyle served as vice president of marketing for Herr Foods, Inc., a $300 million, privately held manufacturer of salty snacks based in Nottingham, Pa. Prior to his appointment at Herr Foods, he was a co-founder and principal of the Philadelphia-based firm, Nagle-Kyle Associates, Inc. He also served as an adjunct professor who taught contemporary marketing and food marketing to both undergraduate and MBA students at the Haub School of Business, Saint Joseph’s University in Philadelphia.

Kyle had also served as vice president of marketing and national sales at Tasty Baking Co. He has more than 28 years experience in supervising the marketing of consumer products and services.