Puratos Group Acquires Fruit Fillings Producer Pure Food

April 29, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Puratos, an international group specializing in the production of raw materials for bakers, confectioners and the chocolate industry, says the purchase underscores its ambition to grow in Nordic, Central and Eastern European markets.


Puratos, Groot-Bijgaarden (Brussels), Belgium, which specializes in producing raw materials for bakers, confectioners and the chocolate industry, announces the acquisition of Pure Food, a family-owned company based in Latvia, which is known for its production of fruit fillings. The acquisition, subject to approval by the regulatory authorities, will strengthen Puratos’ position on the Nordic, Central and Eastern European markets.

Founded in 1994 in the town of Pure, near Riga, Pure Food produces fruit and berry preparations for bakeries, confectioners, ice cream, yogurts and desserts. The company, which employs 167 people, will become part of the Nordic region within the Puratos Group.
 
Pure Food collects and cleans berries from the Baltic States for its end products, bringing vertical integration to the Puratos Group. The Latvian company will be supported by the Puratos Fruit and Fillings business unit, where its expertise in sourcing and cleaning of berries, aseptic industrial packaging and modern production techniques will bring synergies to the group. Pure Food’s new production unit was built in 2007, which means that customers benefit from the most modern production facilities for fruit-filling production.

“The acquisition of Pure Food will allow Puratos to develop its business with industrial bakeries and patisseries in the region, as well as strengthening its presence in the artisan and supermarket in-store bakeries. Our customers are continuously looking for new, innovative options for the production of patisserie, and these products will complement our existing products and ranges,” says Simon Peel, Nordic regional director Puratos.
 

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014: State of the Industry Reports

Our State of the Industry Report images on the Snack Market are here.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

Snack Food & Wholesale Bakery Magazine

Cover Image

2014 July

July's issue of Snack Food & Wholesale Bakery features a special look at the chips market and industry, as well as an Editor's Note on snacking substantially.

Table Of Contents Subscribe

Mintel Research

New Mintel research reveals that sales of frozen and refrigerated cakes and pies declined 2009-14. Which do you prefer:
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon