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Puratos, Groot-Bijgaarden (Brussels), Belgium, which specializes in producing raw materials for bakers, confectioners and the chocolate industry, announces the acquisition of Pure Food, a family-owned company based in Latvia, which is known for its production of fruit fillings. The acquisition, subject to approval by the regulatory authorities, will strengthen Puratos’ position on the Nordic, Central and Eastern European markets.
Founded in 1994 in the town of Pure, near Riga, Pure Food produces fruit and berry preparations for bakeries, confectioners, ice cream, yogurts and desserts. The company, which employs 167 people, will become part of the Nordic region within the Puratos Group.
Pure Food collects and cleans berries from the Baltic States for its end products, bringing vertical integration to the Puratos Group. The Latvian company will be supported by the Puratos Fruit and Fillings business unit, where its expertise in sourcing and cleaning of berries, aseptic industrial packaging and modern production techniques will bring synergies to the group. Pure Food’s new production unit was built in 2007, which means that customers benefit from the most modern production facilities for fruit-filling production.
“The acquisition of Pure Food will allow Puratos to develop its business with industrial bakeries and patisseries in the region, as well as strengthening its presence in the artisan and supermarket in-store bakeries. Our customers are continuously looking for new, innovative options for the production of patisserie, and these products will complement our existing products and ranges,” says Simon Peel, Nordic regional director Puratos.