Ken Schwenger has become the new sales manager for the Americas for Fritsch USA, Inc.

In his new role, he will be responsible for managing all direct and dealer activities in the United States, Canada, Puerto Rico and parts of Central America for the Cedar Grove, N.J.-based company.

Previously, Schwenger has worked as a sales manager for AZO Inc. and König Machines. Prior to that, the 23-year veteran of the baking industry had worked for Caravan and Puratos, among others.

Schwenger is actively involved in BEMA, American Society of Baking and other industry associations.