Mintel: New Food, Beverage Launches Are Up

July 27, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

The introduction of new food and beverage products in the United States is up by about 15% over the last half of 2009, a good sign for the economy, according to a study conducted by Chicago-based Mintel International Group that was shared at the 2010 Institute of Food Technologies (IFT) Annual Meeting & Food Expo in Chicago last week.

In fact, the increase in food and beverages has been driven by new “treat foods,” such as pretzel M&Ms and those that make it easier to create restaurant-type food at home, said Lynn Dornblaser, director, CPG Trend Insight for Mintel.

U.S. manufacturers have not come back to the natural/organic food category, Dornblaser said. Organic offerings peaked at 12% of new products in 2008, and have since dipped to about 7%. Those new products now are largely driven by products from smaller companies or by private label organics.

Overall, private labels are driving many food and beverage decisions as consumers try to cut dollars from their grocery budgets, said Barbara Katz, president, HealthFocus International, a market research firm based in St. Petersburg, Fla. Among those surveyed who have had their income reduced, 40% reported buying more private label products.

For all shoppers, only one out of 10 reported being loyal to a brand, with the least loyal in the 18 to 29 age group.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Blue Diamond Almonds Facility

Blue Diamond Almond’s new  processing facility in Turlock, CA.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

Snack Food & Wholesale Bakery Magazine

Cover Image

2014 August

This month's publication of Snack Food & Wholesale Bakery takes a special look at Blue Diamond's growers and advanced technology, as well as a tour through the Blue Diamond production plant in Turlock, CA.

Table Of Contents Subscribe

School Lunches

Millions of children will soon be returning to school, lunchboxes in hand. What was your favorite lunchbox treat when you were a kid?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon