- MARKET TRENDS
- WEB EXCLUSIVES
- BUYER'S GUIDE
ConAgra Foods, Omaha, Neb., launched The Pop Up Bowl, a new bag-to-bowl design for its Orville Redenbacher’s brand popcorn that pops into a ready-to-serve, free-standing bowl filled with popcorn.
The Pop Up Bowl cooks on its side and features a transparent top, allowing consumers to watch their popcorn pop and see when it's ready. It retails for $2.99 for a 3-pack and $4.49 for a 6-pack and is available at grocery and mass retailers nationwide.
As with all Orville Redenbacher's popcorn products, the Pop Up Bowl microwave popcorn claims to be a good source of fiber and is 100% whole grain. It is available in five flavors with Butter, Movie Theater Butter and SmartPop! varieties available now and Kettle Korn and Ultimate Butter flavors launching in June.
In addition to Orville Redenbacher's, ConAgra Foods owns brands such as Banquet, Chef Boyardee, Egg Beaters, Hebrew National, Hunt's, Marie Callender's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack, among others.