IDDBA's Dairy-Deli-Bake 2011 Program Announced

February 22, 2011
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The International Dairy-Deli-Bakery Association (IDDBA) announced the speaker lineup for Dairy-Deli-Bake 2011, which takes place June 5-7 at the Anaheim Convention Center in Anaheim, Calif.

Check out the lineup of speakers for this year’s event.

Remarks by Condoleezza Rice
An American professor, politician, diplomat and author, Condoleezza Rice provides a sweeping look at global affairs during her tenure as the 66th secretary of state of the United States and as the national security advisor. She shares compelling stories of her experiences, illuminating the interrelationship of global events and leaders. Her commitment to America’s education system includes her interest in expanding the non-profit after-school program and the importance of art and music in the school curriculum. She believes in the power of ideas, the power of compassion, the power of hope and that our differences can be a strength. She is the Thomas and Barbara Stephenson Senior Fellow on Public Policy at the Hoover Institution, professor of political economy in the Stanford Graduate School of Business and professor of political science at Stanford University. Her most recent book is Extraordinary, Ordinary People: A Memoir of Family.

From Daytime to Primetime – A Food Passion
When you love what you do, it doesn’t feel like work. And when that passion influences markets that were previously considered “fringe” at best, it has a very positive impact on food and cooking. In 2010, the New York Times said that Guy Fieri brought his “element of rowdy, mass-market culture to American food television” and that his “prime-time shows attract more male viewers than any others on the network.” He began his love affair with food at the age of 10, selling soft pretzels from a three-wheeled bicycle cart named The Awesome Pretzel. He saved enough money selling pretzels that he was able to spend his junior year of high school as an exchange student in France. He will share stories on how a passion for food, creating fun and outrageous experiences and sharing ideas can attract and keep customers. Just a few years ago, Guy Fieri was a contestant on and won season two of The Next Food Network Star. Today, he is a mega food star and hosts three popular shows on The Food Network, including Guy’s Big Bite and Diners, Drive-ins, and Dives. He is also the host of the prime time game show, Minute To Win It and is the owner/operator of five restaurants in Northern California.

Driving Performance Excellence: In Sports, Business and Life
Widely considered the best NFL quarterback of all time, Joe Montana led the San Francisco 49ers to four Super Bowl wins and, in the process, captured three Super Bowl MVP awards. He won more than 70% of the games he started in throughout his 14 years with the team. Plus, he’s the all-time NFL leader in quarterback ratings (93.4) and is one of the toughest competitors ever to play the game. Montana’s work ethic, determination, calmness and unflappable poise under pressure gave him the nickname “Joe Cool.” He brings the lessons learned on the playing field to the business arena and life. Whether in sports or business, preparation, a strong work ethic and trust are the fundamental keys to success. In life and sports, you should be rewarded for excellence, not just for showing up. Preparation, passion and enthusiasm are as important in business as in sports. Montana’s book, The Winning Spirit: 16 Timeless Principles That Drive Performance Excellence, offers insight in how to achieve your own success.

Making an Impact
As a flier, the words you never want to hear are “brace for impact.” But if you do hear them, you want them to be said by Captain Chesley “Sully” Sullenberger. It was his skill and expertise that contributed to the “Miracle on the Hudson” being an amazing story instead of a tragedy. When the US Airways 76 Airbus with 155 people on board was crippled after a flock of Canadian geese blew out both engines, it was Sully who landed the plane in the Hudson River. His lifelong commitment to learning, training and preparedness illustrates that true leaders lead by example. He has become a public advocate for the piloting profession and airline safety. His book, Highest Duty: My Search for What Really Matters, reveals the important lessons he learned from childhood, his military service and as a commercial pilot. Handling a crisis depends on how prepared you are, the teams you have trained and your ability to deliver.

2020: A Vision for Tomorrow
Being able to predict the future isn’t magic, crystal-ball gazing or reading chicken bones. It’s hard work that comes from studying the past, being open to new ideas and seeking answers from many experts. To identify trends, you must collect the data, dissect it and then put it all back together in a cohesive and meaningful way. The economic downturn has taught us to balance and reset our expectations. Shifts in food identity, healthcare, energy, medicine, ecology, biosecurity, entertainment, communication, technology, agriculture and consumer demographics have shown us that old can be new again, and that innovation is the key to survival. The green revolution is impacting everything from energy to food and beyond, and it will change the way we do business forever. We have entered an era where consumer empowerment is leading the charge to innovation and is creating growth through change and opportunity. Join acclaimed futurist Lowell B. Catlett as he shows us how to divine the future, see through the smoke and mirrors and understand the farm-to-fork transformations of tomorrow.

The Supermarket Department Manager: What Makes Them Tick; What Turns Them On?
Getting from “good” to “great” is not a goal; it’s a journey. It combines attitude, expectation, performance and delivery. A very critical part of that formula is “attitude.” When it comes to supermarkets, just how do the managers manage? How do they translate consumer needs and wants to in-store deliverables? How do they motivate themselves, their employees and their vendors to deliver on expectations? Just 36,500 days ago, IDDBA asked department managers about their work, their job satisfaction and their job joy. IDDBA found out what made them excited about their work, why they liked (or didn’t like) what they were doing and what kept them up at night. A lot of things change in 10 years. So the folks at IDDBA went back and surveyed more than 400 department managers to see just how much has changed. Some changes are good. Some are not so good. And some are surprising. Where there’s a gap in performance or attitude, we’ll offer suggestions to remedy it. Harold Lloyd, president of Harold Lloyd Presents, a Virginia Beach, Va.-based company that provides consultation and services on presentations, seminars, consulting, strategic planning, panel discussions and focus groups, has been a retailer, restaurant owner, and researcher. Join him as he shares the “then and now” insights into the attitudes and job challenges of supermarket managers.

Great Leader or Great Manager: The One Thing You Need to Know
According to research, there are no great companies but there are great managers. It’s those great managers who play a significant role in creating an environment that helps employees and companies identify and leverage their unique strengths. Marcus Buckingham spent 17 years with the Gallup Organization, a data-driven news media outlet based in Washington, D.C., where he studied the world’s best leaders, managers and workplaces. His research looked at many facets of great leadership and management and uncovered the single controlling insight that lies at the heart of each. Success comes to those who remain mindful of this “one thing” and stay focused on the task at hand. He cuts through the thicket of often-conflicting possibilities and zeroes in on what matters most. He is the author of First, Break All the Rules; Now Discover Your Strength; and Go Put Your Strengths to Work.

Weighty Issues: The World of Sinbad
Actor, author, comedian and all-around funny guy, Sinbad’s take on life will leave you breathless with laughter and admiration for his cutting-edge insight into life’s issues, lifestyles and foibles. Growing up as a preacher’s kid, he learned life’s lessons and feeds them back to us with a big grain of salt and lump of laughter. His food-based humor offers insight into why people eat, family issues and nationally-advertised dieting programs. His stories about fast food “dining” and job opportunities are so obvious that you wish you’d thought of them. He’s acted in A Different World, The Sinbad Show, Houseguest, First Kid and Jingle All the Way. He’s a master of situational comedy, a talented musician and has appeared on Celebrity Apprentice.

Spend Shift: Brands and the Post-Crisis Consumer
We are entering a new era of social change, influenced not by government, Wall Street or big business, but by consumerism. Consumers realize that how they spend their money is a form of power. As they change their lifestyles, they’re shifting how they spend their time, energy and money. They’re voting with their dollars by moving from mindless consumption to mindful consumption. Today’s consumer has learned that “keeping up with the Joneses” can be physically, spiritually and financially draining. Join John Gerzema, chief insights officer at Young & Rubicam, a commercial communications network company located in New York, and author of Spend Shift and The Brand Bubble, as he shares data on consumers who prefer “better” to “more.” His global consumer research will show how brands grow, decline and recover in a stalled economy. In a world changed by affordable technology, we’re seeing a fundamentally different consumer that is forcing a new vision of brand management and marketing. He’s identified ways to jump-start the power of branding through a process he calls “energized differentiation.” Brands with this quality become irresistible to consumers. He sheds lights on how brands differentiate themselves and create expectations when they enter into a transactional relationship with consumers that lets price dictate purchase decision. As soon as brands compete on price, consumer loyalty takes a walk. Learn new approaches to manage a brand through energized differentiation that creates an emotional and personal contract with the customer, thereby becoming irresistible to customers.

Rock Star Food, Themes and Trends
Identifying the trends and shifts in consumer buying and eating behavior isn’t just a quick study or even a year-long one. It’s comparing hot products from the past-the Golden Oldies-to new product introductions with a special look at trigger points, global shifts and taste trends. Publications, food shows, cooks, trend watchers and food experts zoom in on their area of expertise and offer up their nominees for hot new trends. As “foodies,” we need to look at all of these areas, identify common trends and extract the elements that will impact our business. And it’s not just food; it’s innovative tactics and marketing strategies across multiple retail channels and product categories. Join Carol Christison, executive director, IDDBA, as she unveils not just the next Top 10 ideas, but the next 100 ideas that will impact your business, customers and your future.

Merchandising for Impact
Innovative merchandising can be basic, somewhere in the middle or over the top. And it isn’t dependent on a big budget. The main building blocks for an eye-catching merchandising display are decor, color, texture, landscaping and communication. But those building blocks come after a creative concept or foundation has set the “story” that you want to convey. A good design uses balance, proportion, harmony and great products to tell the “story.” A cohesive layout uses the customer’s experience and taps into their memory to create a positive impact on the buying decision. Displays that surprise, delight and attract customers may range from the everyday to the exotic, but they should always focus on the food. Accent pieces help tell the story; tools and props can be repurposed. Clear signage can teach the customer about the product, occasion and store. Join Mark Rudy, president of IDDBA, and vice president of sales, Hubert Co., Harrison, Ohio, for merchandising ideas that showcase the food, attract the customer and get the sale.

Innovations: Marketing Tips, Technology Tricks and Great Ideas
Innovative ideas and business solutions are all around us; the trick is to find them. IDDBA commissioned Los Angeles-based Datassential to identify innovations that can grow the dairy, deli and bakery segments through enhanced promotion, technology and operational efficiency-all helping support a better consumer shopping experience. The research identifies key innovations found in the food industry and elsewhere, and then explores how those innovations can be best leveraged in the dairy-deli-bakery channel. The study covers innovations in new products, marketing and promotion, customer service and technology (social media, mobile apps, etc.). Relevant industry trends, such as the economy, health and wellness and environmental issues are also explored. Jack Li, managing partner at Datassential, will present the results of the study.

For a complete schedule of events, registration or information on exhibiting, go to www.iddba.org or call 608-310-5000.

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