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NSF International, a global public health and safety organization, has appointed Alex Zhang general manager of NSF’s joint venture in China, NSF Shanghai Co., Ltd., which works with water, food and nutritional supplement manufacturers to provide testing, auditing, product certification and independent system registration.
Zhang’s responsibilities include hiring and training local, experienced staff and developing new business strategies to effectively serve the local market. He also will coordinate with NSF International’s 31 global locations, eight of which are located throughout the Asia-Pacific region.
Zhang has worked cooperatively with international and local authorities, such as the State Administration for Industry and Commerce (SAIC), the Commodity Inspection Bureau and Customs. While serving as Asia-Pacific operations leader for General Electric Water & Process Technologies, Zhang launched the Asia Pacific operations for GE Water Residential & Commercial group in Shanghai. An expert in residential water treatment systems, he also served as general manager of EcoWater China.
“Alex Zhang has a proven track record in growing business in China, and has extensive knowledge and expertise in international public health standards and policies,” says Lori Bestervelt, senior vice president, NSF International, based in Ann Arbor, Mich. “His combination of international and local experience will help companies navigate the global marketplace and bridge Western companies to the Chinese market.”