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Oreo cookies are kicking off this year’s football season with the launch of a limited-edition football-shape cookie, and proceeds go to Feeding America.
Fans can enter for a chance to win a trip to the “Fight Hunger” Bowl Game in San Francisco on Jan. 9, 2011, featuring college football teams from the Western Athletic Conference (WAC) and the Pacific-10 (PAC-10). Go to www.kraftrecipes.com/huddleforhunger and upload a photo of your family or friends enjoying an Oreo cookie to be added to the "All–Star Gallery" on the Oreo Facebook gan page.
The football-shaped cookie is a part of Kraft Foods’ “Huddle to Fight Hunger” campaign, which helps donate 500,000 meals to Feeding America, a Chicago-based hunger-relief charity.
“Football fans are among the most passionate of any sport so we’re excited to launch an Oreo product just for them,” says Eva Press, director of marketing for Kraft Foods, the Oreo brand, Northfield, Ill. “Moreover, we’re proud to support those in need and hope the Huddle to Fight Hunger campaign inspires our millions of fans to join us in this important fight.”