Does Sustainable Packaging Clinch the Deal?

A consumer’s first impression of a product starts with its packaging. Meanwhile, packaging can tell consumers about the environmental values of the products they're buying. But, sometimes those enviro-friendly ideals don't transfer to the packaging itself.

A consumer's first interaction with a product is its packaging. The way a box looks communicates certain things about the brand: Food marketed to children comes in brightly colored packaging with cartoon characters or animals on it, while food marketed for adults comes in packages that highlights health benefits. Packaging can also highlight a brand name for products like cosmetics, jewelry or clothing where people are often paying for the specific brand as much as they are for the product. Ultimately it's a marketing tool-it catches a consumer's eye first and then, hopefully, keeps them from turning their attention to other products.

But packaging can also tell consumers about the environmental values of the products they're buying. Sometimes it's as subtle as a garage door to the face: Products may have the word “green,” “nature” or “environment” in their brand, but it can also be a small seal or certification highlighting a certain environmentally friendly aspect. Unfortunately, those ideals often don't transfer to the packaging itself; most items come in single-use boxes or bags, which are used once and then thrown away.

With growing concern about the nation's surging landfills, they may be changing. There are biodegradable potato chip bags and products advertising that they come in smaller containers. It's not just limited to food. Clothing and cosmetics are getting involved, too.

Making sustainable products is important, but it’s becoming clear that sustainable packaging can be just as important as the product. Instead of using an excessive amount of material that’s difficult to recycle and produce, companies are looking at smaller packages and reused materials. They can give consumers peace of mind when shopping, which could make consumers more likely to buy the item in packaging that’s better for the environment.


Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

POP Gourmet Foods

For the complete story on at POP Gourmet Foods, the 2015 Snack Food & Wholesale Bakery Snack Producer of the Year, see “POP Gourmet’s explosive momentum.”

4/14/15 3:00 pm EDT

Gluten Free: The Rising Growth Market

On Demand Our expert speakers address processing, labeling and food-safety aspects of Gluten-Free and prevailing and emerging trends in Gluten-Free product development specific to grain-based snacks and bakery

Snack Food & Wholesale Bakery Magazine

april cover

2015 April

April's Snack Food & Wholesale Bakery publication features our cover story: "Naturally better at RW Garcia" Plus our Tortilla Trends section!

Table Of Contents Subscribe

Breakfast Poll

Breakfast reportedly is the most important meal of the day. What does your daily breakfast consist of?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!