Market Trends

Krispy Kreme Halloween Donuts Invade Grocery Store Shelves

October 21, 2011
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Just in time for your next ghoulish gathering, Krispy Kreme’s new Halloween donuts are now available at participating grocery stores nationwide.


Just in time for your next ghoulish gathering, Krispy Kreme’s new Halloween donuts are now available at participating Bi-Lo, Lowes Foods, Food Lion, Harris Teeter, Wal-Mart, Farm Fresh and Schnucks locations.

“Pair one of our wickedly tasty Halloween and yummy pumpkin spice donuts with a cup of our delicious new coffee brew for a sweet end to a frightful evening of Halloween fun,” says Ron Rupocinski, corporate chef for the Winston-Salem, N.C., company. “Get tips and tricks on how to add Krispy Kreme games and donuts to your next Halloween gathering at KrispySkremes.com.”

Available in 12-count assorted boxes only, the Halloween donut assortment entails four of each variety-Jack-o-Lantern (a pumpkin-shaped donut wearing a mask of orange icing), Chocolate-iced with Halloween Sprinkles (an orange- and black-sprinkled donut) and Pumpkin Spice (a cake donut made with pumpkin flavors and spices and finished with Krispy Kreme’s Original Glaze).

The Halloween assortment boxes are available through Oct. 31, whereas the Pumpkin Spice kind also comes in 6-count boxes and is sold through Nov. 27.

Consumers are also invited to visit www.krispyskremes.com and enter a fun, spooky or boo-tiful Halloween family photo into the Krispy Skremes! Halloween Family Photo Contest, valid through Nov. 4. Prizes include a Krispy Kreme t-shirt, a 12-oz. coffee, a collectible hat and mug and one dozen Krispy Kreme donuts a month free for a year.

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