Snyder's-Lance Acquires George Greer Co.

August 9, 2011
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Snyder's-Lance acquired all of the issued and outstanding shares of George Greer Co., Inc., a snack food distributor serving Rhode Island, eastern Massachusetts and New Hampshire markets.

Snyder's-Lance, Inc., Charlotte, N.C., acquired all of the issued and outstanding shares of George Greer Co., Inc., a snack food distributor serving Rhode Island, eastern Massachusetts and New Hampshire markets. This strategic partnership is part of Snyder’s-Lance’s plans to continue growing and strengthening its distribution network.  

"We're excited to expand our direct-store-delivery distribution system in New England with the addition of Greer," says Ed Good, president of S-L Distribution Co., a Farmington Hills, Mich., subsidiary of Snyder's-Lance, Inc. "Leveraging the strengths of Greer is a great way for us to extend the reach of our DSD network, expand service for our customers and enhance the long-term opportunities for our independent operators in the region."

Greer operates a DSD distribution system encompassing 120 independent operators with distribution centers in Salem, N.H., and at its headquarters location in Providence, R.I., as well as Cape Cod, Lakeville and Boston, Mass. Greer primarily distributes the Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private label products.

"George Greer Co., Inc. is thrilled to join forces with Snyder's-Lance and to build upon the great reputation that both companies have for quality service in the New England market," says Al Greer, Jr., president and CEO of George Greer Co. "This alliance will bring us to the next level and strengthen our partnerships with retail customers."

"The Greer family has owned and operated the George Greer Co., Inc. for several decades and through multiple generations. Greer has been a fixture in the New England DSD community for years, and we are thrilled to have a company with this strong heritage join our fast growing national distribution system," says Daniel Morgan, senior vice president of sales for the Eastern division of Snyder's-Lance, Inc. 

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