Registration is now open for ASB's BakingTech 2012: ‘Rise Up: Community, Company, Industry, Self’ and MarketPlace 2012, both to be held March 4-7, 2012, at Chicago’s Marriott Downtown Magnificent Mile.  


Registration is now open for both BakingTech 2012: ‘Rise Up: Community, Company, Industry, Self’ and MarketPlace 2012, to be held on March 4-7, at Chicago’s Marriott Downtown Magnificent Mile.  

BakingTech 2012, sponsored by the American Society of Baking (ASB), Swedesboro, N.J., will highlight keynote addresses from David Grossman from The Grossman Group, a Chicago-based communications company; Paul White, a psychologist, author and speaker; and chef Klaus Tenbergen, a certified master baker and assistant professor at California State University, Fresno, Calif. Technical sessions will focus on topics such as old school ASBE, niche/products baking, engineering, market demographics, today's bakery, ingredients, safety/sanitation and logistics/supply chain.  

As an adjunct to BakingTech 2012, ASB also features MarketPlace 2012, in which exhibitors can show off their products and make those important business connections with baking professionals.  

To register for these events, go to www.asbe.org.