Pepperidge Farm & the Quest for 'What's Next'
While researching the history of Pepperidge Farm, Mark Sarvary discovered that the core business values of its founder, Margaret Rudkin, are consistent with his own. Moreover, he realizes that the cultural values of the company’s past provide the driving force for its future.
Pepperidge Farm & the Quest for ‘What’s Next’
|Name:||Mark A. Sarvary|
|Title: ||President of Pepperidge Farm, Inc., Norwalk, Conn., and corporate vice president of Campbell Soup Co. Incoming President of Campball Soup North America, effective March 15|
|Previous Positions:||Served as CEO of J. Crew Group from 1999 to 2002. Previously more than six years with Nestlé; held several top management positions, eventually advancing to president and general manager of the Frozen Food Division. From 1988-1993, served as a management consultant at Bain and Co. Started his business career in 1981 working for IBM in the United Kingdom. |
B.S. in Physics from Kent
|Education:||University in the UK and an MBA from INSEAD Business School in France.|
|Family:||Wife Judy. Four children ranging in age from 11 to 17. “They’re my primary activity outside of work,” he says.|
|Charities:||Serves on board of directors of the United Way of Norwalk and Wilton, Conn|
When it came to understanding Pepperidge Farm’s present, and planning for its future, Mark Sarvary took a page from the company’s past. Actually, it was more than a page; it was the whole life story of Margaret Rudkin, the company’s founder. One key source was her 1963 autobiography titled, The Margaret Rudkin Pepperidge Farm Cookbook, which Sarvary notes was the “first-ever cookbook to make it on the New York Times bestseller list.”
Soon after joining Pepperidge Farm as president in August 2002, Sarvary became intrigued with the legacy of Rudkin, who founded the company in the midst of the Great Depression and built it into one of the nation’s most recognized brands.
Campbell PromotCampbell Promotes Sarvary,
Gould to New Postses Sarvary,
campbell Soup announced that it is promoting Mark A. Sarvary, president of Pepperidge Farm, as president of the newly formed Campbell Soup North America. Jay Gould, Pepperidge’s chief marketing officer, becomes the new president of the baking business. The promotions become effective on March 15.
Under Campbell Soup North America, Pepperidge Farm becomes one of four business units that Sarvary will oversee. The other divisions include U.S Soup, Sauces and Beverages, and Campbell Away From Home in the U.S., Canada, Mexico and Latin America, and Godiva Worldwide. Together, all four units had about $5 billion in sales during the previous fiscal year.
Sarvary, 44, joined Campbell in 2002 as president of Pepperidge Farm. Under his leadership, Pepperidge Farm has continued to deliver solid growth. Sarvary, a former senior executive at Nestle USA, was the chief executive of J. Crew Group, Inc. from 1999 to 2002.
Meanwhile, Gould becomes president of Pepperidge after only a relatively short stint at the company. Prior to joining the company in December 2002, he spent seven years at Coca-Cola Co. in numerous roles, including vice president of portolio development and innovation in Coke’s Global Marketing division.
Prior to that, Gould worked at General Mills from 1995-2002. From 1992-1995, he ran his own specialty frozen food company called Full Service Marketing.
Gould received a masters degree in general management from Harvard Graduate School of Business. He also has an undergraduate degree from the University of Dayton.
“Although minis are very derivative of the regular cookies, they’re a different eating occasion, and people consume them in a different way because they’re more of a bite-sized snack,” he explains.
For Sarvary, having memorized the book on Pepperidge Farm, it looks like he’s ready to write the next chapter.