New Products

July 1, 2005
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Wonder White Bread Fans 100% Whole-grain Bread
Company: Interstate Bakeries Corp., Kansas City
Introduced: July
Distribution: San Francisco; Sacramento, Calif.; Kansas City; Omaha, Neb.; Memphis, Tenn.; and Little Rock, Ark.
Suggested Retail: $2.39-$3.29 for a 1 lb., 8 oz. loaf
Ingredients: whole-wheat flour, water, high-fructose corn syrup, wheat gluten, yeast. Contains 2% or less of: Soybean oil, salt, calcium sulfate, extracts of malted barley and corn, honey, corn syrup, soy flour, dough conditioners (may contain: Sodium stearoyl lactylate, calcium dioxide, ethoxylated mono and diglycerides, dicalcium phosphate, mono and diglycerides and/or datem), yeast nutrients (may contain: Ammonium phosphate, ammonium chloride, ammonium sulfate and or/monocalcium phosphate), enrichment [vitamin E acetate, ferrous sulfate (iron), zinc oxide, calcium sulfate, niacin, vitamin D, pyridoxine hydrochloride (B6), folic acid, thiamine mononitrate (B1) and vitamin B12], wheat starch, cornstarch, maltodextrin, whey, vinegar, enzymes, calcium propionate (to retain freshness), soy lecithin. FYI: Fiberphobes have no need to fear! The nation’s No. 1 bread brand is going against the grain with its 100% whole-wheat loaf that looks and tastes just like white bread. The recipe includes a wheat variety that doesn’t taste as grainy as whole, red-wheat flour, maintaining that spongy, chewy texture consumers love. But since it’s made from 100% whole wheat, it now packs three times the fiber of regular white bread.
Sara Lee Soft & Smooth Whole-Grain White Bread
Company: Sara Lee Food & Beverage, Downers Grove, Ill.
Introduced: July
Distribution: National
Suggested Retail: $1.99 for a 20-oz. loaf
Ingredients: Enriched bleached flour [wheat flour, malted barley flour, niacin, iron, thiamine mononitrate (vitamin B1), riboflavin (vitamin B2), folic acid], water, whole grains [whole-wheat flour, brown rice flour (rice flour, rice bran)], high-fructose corn syrup, whey, wheat gluten, yeast, cellulose. Contains 2% or less of each of the following: Honey, calcium sulfate, vegetable oil (soybean and/or cottonseed oils), salt, butter (cream, salt), dough conditioners (may contain one or more of the following: mono- and diglycerides, ethoxylated mono- and diglycerides, ascorbic acid, enzymes, azodicarbonamide), guar gum, calcium propionate (preservative), distilled vinegar, yeast nutrients (monocalcium phosphate, calcium sulfate), corn starch, natural flavor, beta-carotene (color), Vitamin D3, soy lecithin, soy flour.
FYI: Just call Sara Lee’s latest whole-grain white bread introduction “stealth health.” Its white bread got a nutritional makeover, resulting in a product that is still soft, smooth and white, but best of all, delivers 8 gm. of whole grains in every two-slice serving. It also is packed with 3 gm of fiber (the same as 100% whole-wheat bread) and contains no trans fat! It’s a slice of health heaven.
SnackWell’s Cookie Cakes
Company: Kraft Foods North America, East Hanover, N.J.
Introduced: April
Distribution: National
Suggested Retail: $2.59 for a 6.75-oz. box 
Ingredients: (Black Forest): Sugar, enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate [vitamin B1], riboflavin [vitamin B2], folic acid), corn syrup, cocoa (processed with alkali), maltitol syrup, palm oil, skim milk, gelatin, baking soda, chocolate, cornstarch, modified corn starch, salt, artificial color (caramel color, red 40 lake), potassium sorbate added to preserve freshness, soy lecithin (emulsifier), natural and artificial flavor.
FYI: For those snack enthusiasts looking for something to satisfy their sweet tooth, SnackWell’s Cookie Cakes are made with moist, rich chocolate cake that’s wrapped in marshmallow crème and enrobed with decadent chocolate icing. This rich-tasting treat is an indulgent experience without the guilt — each cookie cake has only 50 calories per serving. Try both decadent varieties: Black Forest or Chocolate Mint.
Archway Bed & Breakfast Crispy Classics
Company: Archway-Mothers Cookies, Oakland, Calif.
Introduced: April
Distribution: National
Suggested Retail: $2.29 for an 8-oz. package
Ingredients: (Key Lime Fruit Center): Enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), sugar, lime filling [invert sugar syrup, sugar, glucose syrup, sorbitol, water, pectin, sodium citrate, natural flavor, citric acid, key lime juice, lime juice concentrate, color (containing turmeric, FD&C blue #1), dimethylpolysiloxane (antifoaming agent)], vegetable oil shortening (partially hydrogenated soybean oil, soybean oil with BHA and BHT to protect flavor), butter, contains 2% or less of: Corn starch, whey (a milk ingredient), skim milk, milk, leavening (baking soda, ammonium bicarbonate), eggs, natural and artificial flavor, citric acid, salt, mono and diglycerides, malic acid, soybean lecithin, potassium sorbate as a preservative, color (containing annatto, turmeric and beta carotene), Vitamin A palmitate.
FYI: Indulge in delicious cookies made with real butter, reminiscent of fare from a cozy bed and breakfast. When traveling, nothing makes you feel at home like a plate of fresh-baked cookies from the innkeeper’s kitchen. Each variety — White Chocolate & Macadamia, Cranberry Oatmeal Raisin, Chunky Chocolate Chip, Chocolate Chunk Pecan, Raspberry Fruit Center, Key Lime Fruit Center and Pecan Shortbread — will bring the bed-and-breakfast experience right to your fingertips.
Nature Valley Healthy Heart Granola Bars with CoroWise
Company: General Mills, Minneapolis
Introduced: June
Distribution: National
Suggested Retail: $2.89 for a box of five 1.4-oz. bars
Ingredients: (Nature Valley Healthy Heart Granola Bar Oatmeal Raisin):  
Rolled oats, high-maltose corn syrup, barley flakes, raisins, crisp rice (rice flour, sugar, malt extract, salt, mixed tocopherols [preservative]), honey, fructose, sugar, high-fructose corn syrup, plant sterols, canola oil, maltodextrin, soy lecithin, salt, natural flavor, cinnamon, baking soda, sunflower meal, almond flour, peanut flour. Mixed tocopherols added to retain freshness.
FYI:  Keep your ticker in tip-top shape with new Healthy Heart Granola Bars with CoroWise plant sterols from Nature Valley. Plant sterols are clinically proven to reduce cholesterol in as little as four weeks, and studies have shown that they may reduce the risk for heart disease in a diet low in saturated fat and cholesterol. Each wholesome bar contains 0.4 gm of CoroWise plant sterols and is a good source of whole grain and fiber. The bars are available in two varieties: Oatmeal Raisin and Honey Nut.
Pineapple Cream and Key Lime TastyGraham Pies
Company: Tasty Baking Co., Philadelphia
Introduced: May
Distribution: National
Suggested Retail: $0.79 for an individually wrapped 4-oz. pie
Ingredients: (Pineapple Cream Pie): Water, unbleached and bleached enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate-B1, riboflavin-B2, folic acid), partially hydrogenated vegetable shortening (canola, soybean and/or cottonseed oils), sugar, pineapple, eggs, graham flour, skim milk, food starch modified, cornstarch, molasses, salt, butter, natural and artificial flavors, high-fructose corn syrup, caramel color, cellulose gum, sorbic acid (to preserve freshness), sodium stearoyl lactylate, potassium sorbate (to preserve freshness), baking soda, sodium citrate, gellan gum.
FYI: Tasty Baking Co.’s new line of Tastykakes is the hit of the summer! Joining Tasty Baking’s traditional summer favorites are Pineapple Cream TastyGraham pies and Key Lime TastyGraham pies. Each pie takes sweet, summer flavors and combines them with a flavorful graham-cracker pie crust. The line also features new Piña Colada Juniors — moist yellow cake layered with sweet pineapple cream filling, topped with vanilla frosting and toasted coconut. The new Peanut Butter Kreamie is a signature Tastykake chocolate cake filled with peanut butter cream and topped with chocolate buttercream icing. Chocolate Lovers Cupcakes and Vanilla Lovers Cupcakes round out the line’s offerings, celebrating each flavor with rich cake, frosting and filling. The seasonal products are available nationwide until August 26.
DiGiorno Microwave Thin Crispy Crust Pizza
Company: Kraft Foods, Northfield, Ill.
Introduced: June
Distribution: National
Suggested Retail: $3.49 for a 9.9-10.8-oz. pizza
Ingredients: (Grilled Chicken & Vegetable): Wheat flour, water, shredded reduced-fat mozzarella cheese (pasteurized part-skim milk, non fat milk, modified food starch, cheese cultures, salt, natural flavors, annatto [color], vitamin A palmitate, enzymes, [ingredients not in regular mozzarella cheese]), shredded low-moisture part-skim mozzarella cheese (pasteurized milk, cheese culture, salt, enzymes), grilled seasoned white meat chicken (white meat chicken, water, modified food starch, salt, dextrin, flavoring, yeast extract, fructose, chicken fat, monosodium glutamate, cooked chicken, sodium phosphates, carrageenan), tomato paste, red bell peppers, spinach. Contains less than 2% of bleached wheat flour, soybean oil, sugar, modified food starch, white corn meal, garlic, dried acid, konjac gum, citric acid, artificial flavor, soy lecithin, annatto (color), beta carotene (color). (9% chicken).
FYI: DiGiorno brings consumers thin crispy crust pizza right from the microwave! Like its original DiGiorno Thin Crispy Crust varieties, the microwavable version has the perfect combination of big, juicy toppings on a thin, crisp crust that is tender on the inside and crispy on the outside. Mouth-watering pizza varieties include: Grilled Chicken & Vegetable, Cheese, Supreme, Pepperoni and Four Meat.
Triscuit Rosemary & Olive Oil Baked Whole-Grain Wheat Crackers
Company: Kraft Foods North America, East Hanover, N.J.
Introduced:  April
Distribution: National
Suggested Retail: $2.89 for a 9.5-oz. box
Ingredients: Whole wheat, soybean oil, maltodextrin, salt, monoglycerides, rosemary, monosodium glutamate (flavor enhancer), onion powder, spices, olive oil, spice extracts, natural flavor.
FYI: This new mouth-watering Triscuit variety is sure to have snackers of all ages begging for more. Each delicately flavored cracker is baked and made with 100% whole grain. In addition, the crackers have no trans fat, are low in saturated fat and a great source of dietary fiber!
Keebler Right Bites
Company: Kellogg Co., Battle Creek, Mich.
Introduced: June
Distribution: National
Suggested Retail: $3.29 for a box of six 0.74-oz packages
Ingredients: (Sandies Shortbread cookies): Enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate [vitamin B1], riboflavin [vitamin B2], folic acid), sugar, vegetable oil (partially hydrogenated soybean, cottonseed and hydrogenated cottonseed oil with TBHQ and citric acid for freshness), contains 2% or less of salt, high-fructose corn syrup, natural flavor, oat fiber, butter (cream, salt), soy lecithin, baking soda.
FYI: Right Bites from Kellogg offer Keebler favorites without the guilt! Each pack of Sandies Shortbread cookies have only 3 gm of fat, no trans fat, have only 100 calories per snack pack, and best of all are 100% full of flavor. Try two other snack varieties — Chips Deluxe and Cheez-It.
Wheat Thins Chips Multi-Grain
Company: Kraft Foods North America, East Hanover, N.J.
Introduced: May
Distribution: National
Suggested Retail: $2.99 for a 9-oz. bag
Ingredients: Enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate [vitamin B1], riboflavin [vitamin B2], folic acid), soybean oil, defatted wheat germ, sugar, whole-grain wheat flour, cornstarch, corn flour, oatmeal, malt syrup (from barley and corn), potato starch, salt, high-fructose corn syrup, leavening (calcium phosphate, baking soda), triticale (grain), barley flakes, rye, millet, monoglycerides, onion powder.
FYI: Chip lovers can indulge the healthy way with new Wheat Thins Chips. Each crispy, crunchy snack is packed with the great toasted taste of Wheat Thins, now packed with 3 gm of whole grains per serving, no trans fat and 60% less fat than regular potato chips! Great with lunch and perfect for sharing, these chips are a tasty way to get more fiber into your diet.

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