New Products

March 1, 2006
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1Lender’s new York Style Bagels
Company: Pinnacle Foods Corp., Mountain Lakes, N.J.
Introduced: February
Distribution: National
Suggested Retail: $3.19 for a bag of five pre-sliced bagels
Product Snapshot: There’s a healthier bagel for everyone with new Lender’s New York Style Bagels. The authentic, crunchy on the outside, chewy on the inside bagel comes in four delicious flavors — 100% Whole Wheat, Whole Grain-Multi Grain, Whole Grain Plain and Whole Grain Cinnamon Raisin.
Ingredients: (Plain): Enriched wheat flour [flour, enzyme, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid, ascorbic acid (dough conditioner)], water, high-fructose corn syrup. Contains 2% or less of: yeast, salt, vital wheat gluten, mono and diglycerides, calcium sulfate, guar gum, enzyme, l-cysteine monohydrochloride (dough conditioner), yellow corn meal.
2Mrs Baird’s Whole Grain White Bread
Company: Mrs Baird’s Bakeries, a subsidiary of Bimbo Bakeries USA, Fort Worth, Texas
Introduced: January
Distribution: Regional in Texas, Oklahoma, Kansas, Missouri, Arkansas, Louisiana
Suggested Retail: $2.29-2.49for a 24-oz. loaf
Product Snapshot: Moms will rejoice at Mrs Baird’s Whole Grain White Bread, the perfect solution for providing finicky kids with the goodness of whole grains that they need in a product that looks and tastes like white bread. A good source of whole grains, the bread packs 8.5 gm. per serving, along with fiber, folic acid, calcium and Vitamin D. What’s more, there are no trans fats, artificial colors or flavors!
Ingredients: Enriched bleached flour [wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate (Vitamin B1), riboflavin (Vitamin B2), folic acid], water, whole wheat flour, nonfat milk, high-fructose corn syrup, yeast, wheat gluten, wheat fiber, soybean oil, salt, butter (milk), calcium carbonate, calcium sulfate, calcium propionate (preservative), calcium stearoyl, lactylate, grain vinegar, monoglycerides, ascorbic acid (dough conditioner), soy lecithin, folic acid, Vitamin D, azodicarbonamide.
3Thomas’ Squares Bagelbread
Company: George Weston Bakeries, Inc., Totowa, N.J.
Introduced: February
Distribution: National
Suggested Retail: $4.15 for a 6-oz. bag of six pre-sliced bagel squares
Product Snapshot: With all the flavor of a bagel and the soft texture of bread, Squares is a tasty alternative. For breakfast, lunch, dinner or snacking, Squares is the delicious new shape of things to come. Available in Plain, 100% Whole Wheat and Everything.
Ingredients: (Everything): Unbleached, enriched wheat flour (flour, malted barley flour, reduced iron, niacin, thiamine mononitrate (Vitamin B1), riboflavin (Vitamin B2), folic acid), water, high-fructose corn syrup, sunflower seeds, yeast, sesame seeds, salt, onions, poppy seeds, cornmeal, monoglycerides, wheat gluten, garlic, preservatives (calcium propionate, sorbic acid, potassium sorbate), guar gum, citric acid, modified cornstarch, maltodextrin, soy flour.
4Arnold Double Fiber Bread
Company: George Weston Bakeries, Horhsam, Pa.
Introduced: February
Distribution: Regional in Northeast, Midwest, Southeast
Suggested Retail: $3.29 for a 1 lb., 8-oz. loaf
Product Snapshot: Weston announced a new addition to its Whole Grain Classics line — 100% whole wheat Double Fiber bread. Baked with whole grains, the heart healthy bread is an excellent source of fiber, with five gm. in every slice. That’s 10 gm. of fiber in a single sandwich for 40% of your daily recommended amount.
Ingredients: Whole wheat flour, water, sugar, inulin, soy fiber, wheat gluten, yeast, soybean oil, salt, wheat bran, molasses, mono- and diglycerides, calcium propionate (preservative), Vitamin D3, calcium carbonate, monocalcium phosphate, soy lecithin.
5Keebler Grahams Bug Bites
Company: Kellogg Co., Battle Creek, Mich.
Introduced: January
Distribution: National
Suggested Retail: $2.89 for an 11-oz. box
Product Snapshot: Keebler Grahams Bug Bites are new cinnamon graham crackers in fun bug shapes. They are made with whole grain and are a great source of calcium. Bug Bites come in four shapes — butterfly, dragonfly, caterpillar and ladybug.
Ingredients: Enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate [Vitamin B1], riboflavin [Vitamin B2], folic acid), sugar, whole wheat (graham) flour, vegetable oil (contains one or more of the following: cottonseed oil, partially hydrogenated soybean and cottonseed oil, hydrogenated cottonseed oil, TBHQ and citric acid for freshness), honey, high-fructose corn syrup, calcium carbonate, salt, baking soda, cinnamon, maltodextrin, soy lecithin.
6Lay’s and Tostitos Sensations
Company: Frito Lay, Inc., Plano, Texas
Introduced: March
Distribution: National
Suggested Retail: $2.49 for a 6-oz. bag
Product Snapshot: Lay’s Sensations kettle cooked potato chips and Tostitos Sensations tortillas chips provide a gourmet taste experience that’s sure to awaken and engage the senses. Lay’s Sensations kettle cooked potato chips are made from premium potatoes cooked in small batches and seasoned with an aromatic blend of authentic spices and seasonings such as Lime & Cracked Black Pepper and Sweet Chili & Sour Cream. Tostitos Sensations include real spices cooked right into the tortilla chips and seasoned with an aromatic blend of distinctive spices, such as Red Chile & Lime with Crushed Red Pepper and Southwestern Ranch.
Ingredients: (Lay’s Lime & Cracked Black Pepper): Potatoes, sunflower oil, salt, sugar, black pepper, sour cream (cultured cream, nonfat milk), natural flavors (including lime juice powder), corn flour, maltodextrin, citric acid, yeast, sodium diacetate, whey, malic acid and artificial colors (yellow 5, red 40, blue 1).
7Don Pancho Certified Organic tortillas
Company: Don Pancho Authentic Mexican Foods, Inc., Salem, Ore.
Introduced: February
Distribution: National
Suggested Retail: $2.35 for an 8-count 12-oz. package of 8 in. tortillas; and $3.59 for an 8-count 17.6-oz. package of 8 in. tortillas
Product Snapshot: Don Pancho Organic tortillas are shelf-stable and have great taste and pliability. The tortillas will be available in 8 in. and 10 in. sizes in whole wheat and flour varieties. All Don Pancho Organic tortillas and wraps are made with the highest quality organic ingredients and are certified organic by Oregon Tilth.
Ingredients: (Whole wheat): Organic whole wheat flour, water, organic expeller pressed high oleic safflower, and/or sunflower, and/or canola oils, less than 2% of the following: organic wheat gluten, salt, organic sugar, cultured whey, organic oat fiber, citric acid or tartaric acid, monocalcium phosphate or sodium bicarbonate, enzymes.
8Cheez-It Crisps
Company: Kellogg Co., Battle Creek, Mich.
Introduced: January
Distribution: National
Suggested Retail: $2.89 for a 9-oz. package
Product Snapshot: New to the Cheez-It line are thin, light Cheez-It Crisps. The crispy baked crackers are made with 100% real cheese and come in Four Cheese and Cheddar Crunch varieties.
Ingredients: (Four Cheese): Enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate [Vitamin B1], riboflavin [Vitamin B2], folic acid); vegetable oil (cottonseed and/or partially hydrogenated soybean oil with TBHQ for freshness); modified corn starch; Cheddar, Romano, Blue and Monterey Jack cheeses (milk, cheese cultures, salt, enzymes); salt; contains 2% or less of whey; wheat gluten; autolyzed yeast extract; paprika; maltodextrin; monosodium glutamate; milk protein concentrate; buttermilk; cream; tomato, natural and artificial flavors; onion; garlic; citric acid; torula yeast; disodium phosphate; lactic acid; sodium caseinate; nonfat milk; yellow #5 lake; sodium diacetate; red pepper; celery seed; paprika oleoresin for color; caramel color; hydrolyzed casein; malic acid; sodium phosphate; soy lecithin; disodium inosinate and disodium guanylate; yellow #6; yellow #5; turmeric extract.
Welcome to The Nosh Pit, a newsection devoted to niche, not-so-mainstream bakery and snack food products. Each month, Maria Pilar Clark, Snack Food & Wholesale Bakery’s associate editor — and the magazine’s resident Roaming Gastronome — features a mishmash of creative ideas and magnificently orchestrated kitsch that is embraced with open arms … and mouths! Contact her at pilar@ascendmedia.com.
Head Game
Feed your mind and your stomach with Knowledge in a Nutshell cookies from Jenny Lee Bakery. Though walnut-shaped, the cookies are completely nut-free and chock-full of popular trivia questions sure to fill your noggin with plenty of food for thought.
The Edible Game-A Smart Cookie is the brain child of KIN-JEN, who is partnered with 75-year old Jenny Lee. Both companies also have teamed up with Knowledge in a Nutshell, the creators of nine books of fun facts on history, music, sports, movies, success and any other manner of Americana you can think of. And it’s those interesting and fascinating facts that go into each cookie. As the company notes “there are cookies and there are games — this gives you both.”
“It’s America’s answer to the fortune cookie,” says Audrey Reichblum, president of arPR inc. “But they taste a lot better, and are more challenging and fun.”
Designed by international architect Sylvester Damianos, FAIA, the cookies are made from a proprietary formula reminiscent of a shortbread and sugar cookie hybrid. Each cookie is hollow inside and chocolate-iced on three sides, allowing for the questions and answers to be rolled up and tucked inside, so that only the “Q” and the “A” ends stick out.
“It’s not a mainstream cookie, and is sold via word of mouth, off the web or for special events,” Reichblum explains. “We’re the cookie that entertains … it’s a quiz, it’s a contest, it’s a puzzle.”
Cram your cranium with Knowledge in a Nutshell cookies, available at Jenny Lee Bakery stores, by calling 1-800-NUTSHELL or visiting www.knowledgeinanutshell.com. The cookies retail for $1.00 each, $12.95 for a box of 12, and $19.95 for a tub of 20.
Chew on This
See if you know the answer to this Knowledge in a Nutshell brain teaser: “Where is Strawberry Fields in the Beatles’ famous song?” It’s not on Abbey Road or in Norwegian Wood. The answer? “It’s an orphanage in Liverpool.”

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