The Prize Is Inside
For generations, mothers have been mouthing the same mantra to their children: It’s not what’s on the outside, but what’s on the inside that counts. This motto could not be more accurate for one area of the food industry — bakery inclusions. After all, what would a cookie be without chocolate chips? A granola bar without raisins? A muffin minus the blueberries? A fruitcake free from, uh, fruit? When it comes to baked goods, like cereal boxes, the prize is inside.