Pop-Tarts Chill 'Idol' Crowd
Just for the record, Pop-Tarts are cool. So cool that the brand sponsored this year’s “American Idols Live” tour. In fact, Battle Creek, Mich.-based Kellogg’s is encouraging consumers to eat its newest flavor, Mint Chocolate Chip, out of the freezer, instead of the typical toaster. Not only did the tour give concertgoers an in-person look at their favorite Idols from this past season of the Fox reality TV show, but also a taste of Pop-Tarts’ new “Freeze ‘Em and Eat ‘Em” campaign.