The Super Snack Bowl
By Deborah Cassell
This season, consumers are playing a healthier field when it comes to choosing pretzels, chips and crackers for the biggest snacking event of the year.
No matter which team wins Super Bowl XLI (Go Bears!), snack manufacturers are sure to score big on Feb. 4. Although potato chips, pretzels and crackers are traditional fare for football fans on any given Sunday, a new generation of players in these categories — including whole grain, organic, baked, reduced-sodium and low-fat munchies — might emerge as the eventual champions in 2007.