Company: Interstate Bakeries, Kansas City, Mo.

Web site: www.BakersInnBreads.com

Introduced: November 2006

Distribution: National

Suggested Retail: $2.99-$3.29 for a large loaf; $2.29-$2.49 for a short loaf

Product Snapshot: Interstate has reformulated its recipes so that all varieties offer whole grain goodness, with as many as 22 gm. of whole grain per slice. The Bakeries Inn brand also has introduced three short-size loaves, 14 oz. each, in Cracked Wheat, Made With Whole Grain Rye and Made With Whole Grain Potato to appeal to smaller households, as well as families who prefer to keep a variety of breads in the kitchen. Each product comes with a reclosable inner bag.

Ingredients (Cracked Wheat variety): Whole wheat flour, water, unbleached enriched wheat flour [flour, barley malt, ferrous sulfate (iron), “B” vitamins (niacin, thiamine mononitrate (B1), riboflavin (B2), folic acid)], cracked wheat, high-fructose corn syrup, wheat gluten, honey, yeast, wheat bran. Contains 2% or less of: calcium sulfate, soybean oil, salt, cornstarch, wheat starch, vinegar, dough conditioners (datem, sodium stearoyl lactylate, ethoxylated mono and diglycerides), yeast nutrients (ammonium sulfate, ammonium chloride and/or monocalcium phosphate), enzymes, enrichment [ferrous sulfate (iron), zinc oxide, niacin, calcium sulfate, Vitamin D, pyridoxine hydrochloride (B6), riboflavin (B2), folic acid, thiamine mononitrate (B1), Vitamin B12], soy flour, soy lecithin, calcium propionate (to retail freshness). Contains wheat and soybeans.

Company: Utz Quality Foods, Hanover, Pa.

Web site: www.utzsnacks.com

Introduced: October 2006

Distribution: Regional: Penn., Md., N.Y., Conn., N.J., Va., N.C., W.V.

Suggested Retail: Prices range by variety; $3.49 for an 8-oz. bag of Gourmet Medley

Product Snapshot: Utz has expanded its existing Natural Line to include eight new products, five of which are USDA-certified organic. New items include Gourmet Medley, Exotic Medley, Reduced Fat Kettle and Natural Seas Salt Pita. The organic items are Yellow Tortilla, White Tortilla, Seven Whole Grain Sticks and Specials. All products fall under Utz’s new Snacking Smart initiative.

Ingredients (Gourmet Medley variety): Whole fresh potatoes (including Russet, Sweet and Blue), sliced and cooked in 100% expeller-pressed sunflower oil, with sea salt added. No preservatives added. Contains no hydrogenated fats.

Company: Herr Foods, Inc., Nottingham, Pa.

Web site: www.Herrs.com

Introduced: December 2006

Distribution: Regional, East Coast

Suggested Retail: $0.99 for 2.125 oz.; $2.99 for 9 oz.

Product Snapshot: From the makers of such varieties as Philly Cheese Steak, Buffalo Wing and Boardwalk Salt & Vinegar comes Herr’s Baby Back Ribs Kettle Cooked Chips, a flavorful product that’s less just as tasty but less messy than its muse.

Ingredients: Choice potatoes cooked in vegetable oil (Contains one or more of the following: corn, cottonseed, soybean), sugar, salt, dextrose, onion powder, olasses, tomato powder, sodium diacetate, spice, maltodextrin, torula yeast, sunflower oil, silicon dioxide, corn oil, citric acid, disodium guanylate, disodium inosinate, garlic powder, paprika, natural flavor, canola oil.

Company: Aunt Millie’s Bakeries, Fort Wayne, Ind.

Web site: www.AuntMillies.com

Introduced: November 2006

Distribution: Regional/Midwest

Suggested Retail: $2.89 a loaf

Product Snapshot: Aunt Millie’s latest creation is soft and chewy like white bread, but delivers enhanced nutrition with Hi-maize-resistant corn starch. It also has 10 fewer calories than the potato bread it replaces and is a good source of dietary fiber and calcium.

Ingredients: Unbleached enriched wheat flour [flour, malted barley flour, ferrous sulfate (iron), thiamine hydrochloride (B1), ribolavin (B2), niacin (B3), folic acid], water, high-fructose corn syrup, wheat gluten, yeast, potato flour, potato flakes, wheat protein, contains 2% or less of the following: salt, soybean oil, vinegar, yeast nutrients (calcium sulfate, monocalcium phosphate, amonium sulfate), ethoxylated mono-diglycerides, whey.

Company: Snyder of Berlin, Berlin, Pa.

Web site: www.SnyderOfBerlin.com

Introduced: January 2007

Distribution: Regional in 15 states on the East Coast

Suggested Retail: $2.99 for 8.5 oz.; 99 cents for 2.5 oz.

Product Snapshot: Snyder of Berlin’s new 40% reduced-fat potato chip variety is all-natural, contains no preservatives, has no trans fats and offers just 6 g. of fat per serving (about 13 chips).

Ingredients: Potatoes, vegetable oil (Contains one or more of the following: corn, peanut and/or cottonseed oil), salt, maltodextrin, onion powder, garlic powder, whey, modified corn starch, green bell pepper powder, parsley flakes, spices, citric acid, vinegar, olive oil. Contains dairy products.

Company: Lesser Evil, Tuckahoe, N.Y.

Web site: www.LesserEvil.com

Introduced: January 2007

Distribution: National

Suggested Retail: $3.49 per 2.5-oz. box

Product Snapshot: These baked, crunchy, all-natural potato snacks are made from real potatoes with added gourmet spices but nothing artificial. Krinkle Sticks comes in four flavors: Classic SeaSalt, SourCream & Onion, Old School Bar-B-Que and Cajun KaBOOM! A single serving contains 110 calories and has 75% less fat than leading brand potato chips. It’s also free from trans fat, saturated fats, cholesterol and preservatives.

Ingredients (Cajun KaBOOM! variety): Potato Stick (potato flakes, potato granules, potato starch, salt, annatto coloring), sunflower oil, evaporated cane juice, black pepper, malt extract, onion powder, salt, natural garlic flavor, thyme, white and red pepper, lactic acid. May contain soy; produced in a facility that runs wheat and dairy ingredients.

Company: McKee Foods, Collegedale, Tenn.

Web site: www.LittleDebbie.com

Introduced: October 2006

Distribution: National

Suggested Retail: $.50 for a 4-oz. single-serve snack

Product Snapshot: Consumers looking for an on-the-go dessert can turn to a trusted brand name: Little Debbie. New Lemon Pies are made from pastry dough, have real lemon flavor, and are fried golden brown and covered in a sweet glaze.

Ingredients: High-fructose corn syrup, enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate [Vitamin B1], riboflavin [Vitamin B2], folic acid), water, partially hydrogenated soybean and cottonseed oils, sugar, modified corn starch. Contains 2% or less of each of the following: salt, natural flavors, preservatives (sodium propionate, sodium benzoate), malt (malted barley flour, wheat flour, dextrose), corn starch, calcium carbonate, agar, colors (Yellow 5, Yellow 6), emulsifiers (soy lecithin, sorbitan monostearate, mono- and diglycerides). Contains wheat and soy.

Company: Flowers Foods Specialty Group, Thomasville, Ga.

Web site: www.FlowersFoods.com, www.MrsFreshleys.com

Introduced: December 2006

Distribution: National

Suggested Retail:  $2.50-$2.99 for a 6-count multipack

Product Snapshot: Part of the SnackAway line of better-for-you snacks, Mrs. Freshley’s moist Chocolate Cupcakes are filled with crème and topped with chocolate icing. The reduced-fat product contains 75% less sugar than other cupcakes and 140 calories per serving, and is an excellent source of fiber. Also new from the line is the probiotic-packed Peanut Butter Wafers.

Ingredients: (Cake) Enriched, bleached and unbleached flour (wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic maltodextrin), water, sugar, whey (milk), eggs, soybean oil, cocoa (processed with alkali), glycerine, egg whites, polydextrose. Contains 2% or less of each of the following: nonfat milk, leavening (sodium acid pyrophosphate, baking soda, monocalcium phosphate), partially hydrogenated vegetable shortening (soybean oil and/or cottonseed oil), corn flour, modified food starch, salt, dextrose, cornstarch, soy flour, soy lecithin, cellulose gum, lactic acid, mono- and diglycerides, polysorbate 60, sorbitan monostearate, sucralose (non-nutritive sweetener), calcium panthothenate, artificial flavor, niacinamide, reduced iron, zinc oxide, pyridoxine hydrochloride, riboflavin, thiamine mononitrate, folic acid, Vitamin B12. Preserved with potassium sorbate, sorbic acid and sodium propionate. (Chocolate icing) Maltitol, water, palm oil, cocoa (natural and processed with alkali). Contains 2% or less of each of the following: chocolate liquor, calcium carbonate, sugar, soybean oil, calcium sulfate, dextrose, salt, agar, guar gum, soy lecithin, sodium hexametaphosphate, mono- and diglycerides, artificial flavor. Preserved with potassium sorbate and sodium propionate. (Crème filling) Water, maltodextrin, corn syrup, high-fructose corn syrup, palm oil, polydextrose, wheat protein isolate, glycerine, modified food starch. Contains 2% or less or each of the following: mono- and diglycerides, datem, sodium stearoyl lactylate, salt, polysorbate 60, sucralose (non-nutritive sweetener), natural and artifical flavors (contains milk ingredients), citric acid, corn syrup, caramel color, xanthan gum. Preserved with potassium sorbate.