The Good Word About Grains
By Allen Shiver
President and COO
Flowers Foods Specialty Group
Chairman, GFF Marketing Committee
In the 24 months since the primetime launch of the Grains for LIFE campaign in February 2005, the Grain Foods Foundation (GFF) has greatly influenced positive changes in how Americans think about grain foods. In a world cluttered with conflicting and ever-changing information about food and health, this is something our industry can take pride in.