American Pie Culture
By Deborah Cassell
History dictates that traditional pie is an all-American staple, but modern times prove that this classic baked good is up to the challenge of meeting today’s changing tastes and trends.
Pie long ago achieved pop culture status through sometimes subtle and often blatant appearances in TV programs and classic commercials — not to mention its seasonal cameo roles on dinner tables nationwide. This year, the popular dessert hit the once-silver screen as the subject of a charming romantic comedy about a Southerner named Jenna who, despite her miserable life, makes great pie.
|Frozen Pie Brands|
(For 52 weeks ending June 17, 2007)
|Rank||Brands||Dollar Sales (in millions)||Dollar Sales % Change vs. Previous Year||Dollar Share||Dollar Share Change vs. Previous Year|
|2||Mrs Smith’s Traditional Recipe||$56.5||+166.1||16.1||+10.1|
|5||Mrs Smith’s Special Recipe||$24.9||+16.6||7.1||+1.0|
|7||Sara Lee Signature Selections||$15.2||+19.1||4.3||+0.7|
|8||Mrs Smith’s Soda Shoppe||$12.3||+3.5||3.5||+0.1|
|10||Weight Watchers Smart Ones||$6.6||+24.8||1.9||+0.4|
|Total, including brands not shown||$351.0||-0.5||100.0|
|Source: Information Resources, Inc., Chicago |
Total U.S. —Supermarkets, drug stores and mass merchandise outlets (excluding Wal-Mart)
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