Welcome to the ASB Column

November 1, 2007
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Welcome to the ASB Column
Thomas Kuk
ASB President

Every year, dozens of baking industry professionals spend hundreds of hours writing and presenting technical papers at the American Society of Baking’s annual conference. Over its 83-year history, the society has developed a wealth of research about the baking industry that could fill a library at a major university.
The ASB Column is an effort to bring that knowledge to you on a regular basis. Each month, the society will work with Snack Food & Wholesale Baking’s editors to tap into the society’s vast network of experience and develop educational or thought-provoking articles on a wide range of topics.
In many ways, The ASB Column is your column. Our goal is to spark peer-to-peer discussion and ignite dialogue in the worldwide baking community about issues impacting individual professionals on a day-to-day basis or in the long haul. The hope is to generate questions, provide solutions and inspire collaboration to improve the baking industry as a whole.
The American Society of Baking is all about communication, integrity, education, collaboration and leadership. Feel free to contact the ASB by visiting www.asbe.org. Or give us a call at 1-707-935-0103 with any feedback or comments you may have for the society to consider.
Who knows? You might see your ideas in print.

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