Every year, dozens of baking industry professionals spend hundreds of hours writing and presenting technical papers at the American Society of Baking’s annual conference. Over its 83-year history, the society has developed a wealth of research about the baking industry that could fill a library at a major university.

The ASB Column is an effort to bring that knowledge to you on a regular basis. Each month, the society will work with Snack Food & Wholesale Baking’s editors to tap into the society’s vast network of experience and develop educational or thought-provoking articles on a wide range of topics.

In many ways, The ASB Column is your column. Our goal is to spark peer-to-peer discussion and ignite dialogue in the worldwide baking community about issues impacting individual professionals on a day-to-day basis or in the long haul. The hope is to generate questions, provide solutions and inspire collaboration to improve the baking industry as a whole.

The American Society of Baking is all about communication, integrity, education, collaboration and leadership. Feel free to contact the ASB by visiting www.asbe.org. Or give us a call at 1-707-935-0103 with any feedback or comments you may have for the society to consider.

Who knows? You might see your ideas in print.