January_newProduct_fullbarCompany: Fullbar, LLC, Greenwood Village, Colo.
Website: www.fullbar.com
Introduced: January
Distribution: National
Suggested Retail: $5.99 to $11.99 for a 9.54-oz. box
Product Snapshot: Fullbars are clinically proven weight loss bars made with Slendesta, a fullness ingredient. Similar to bariatric surgery, Fullbar works with consumers’ “wiring” to stimulate a complex neural and hormonal feedback loop that fills up and promotes fewer eating occasions. The bars come in Chocolate Caramel and Chocolate Peanut Butter varities.
Ingredients (Chocolate Peanut Butter): Brown rice syrup, puffed wheat cereal (durum wheat, ferric orthophosphate, niacinamide, thiamine, mononitrate, riboflavin), peanut butter (peanuts), soy protein concentrate, honey, glycerin, agave syrup, gum Arabic, dry roasted peanuts, canola oil, salt, natural flavors. Contains: wheat, peanut, soy.