Packaging / Potato Chips / Chips/Potato/Tortilla / Industry News

Tostitos Touts New ‘Spokesbag’

January 19, 2012
/ Print / Reprints /
/ Text Size+



Tostitos, Plano, Tex., is letting its namesake tortilla chips brand speak for itself through a new campaign. The company's "spokesbag" appears in two videos hosted on YouTube and, which made its debut during the Tostitos-sponsored Fiesta Bowl college football game. The bag is a talking Tostitos chip bag, almost cartoon-style, featuring arms and a mouth.

The "spokesbag" campaign launch coincides with the brand's partnership with Big Brothers Big Sisters. In December, the brand hosted "Tostitos Fiesta in the Square," a football-themed party held in New York's Times Square created to benefit the organization.


Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

Angelic Bakehouse

Our March issue highlights Angelic Bakehouse, Cudahy, WI.

5/1/13 8:00 am EST

Food Safety Summit Conference & Expo - Live Webinar Sessions

The Food Safety Summit offers the opportunity to attend and participate in these selected sessions remotely by registering and joining in LIVE from your computer.


Snack Food & Wholesale Bakery Magazine

Cover Image

2014 April

Come check out the latest edition of Snack Food & Wholesale Bakery! This month's edition features a special look into the family-owned Ballreich Bros. manufacturer in Tiffin, Ohio.

Table Of Contents Subscribe

What’s for breakfast?

What’s your favorite grain-based breakfast food?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!


Facebook IconTwitter IconYoutube IconLinkedIn Icon