Company: Mike-sell’s Potato Chip Co., Dayton, Ohio

Website: www.mike-sells.com

Introduced: September 2011

Distribution: Regional

Suggested Retail: 99 cents for a3.25-oz. bag of Crunchin Cheese Curls and Blazin’ Hot Crunchin Cheese Curls and a 4-oz. bag of Barbeque Corn Chips and Blazin’ Hot Corn Chips; $2.00 for an 8-oz. bag of Crunchin Cheese Curls and Blazin’ Hot Crunchin Cheese Curls and a 10-oz. bag of Barbeque Corn Chips and Blazin’ Hot Corn Chips; $3.19 for an 8-oz. bag of Smoky Mountain Barbeque kettle-cooked potato chips

Product Snapshot: Mike-sell’s expanded its ever-evolving line of snacks to include healthier snack options. The Blazin’ Hot Crunchin’ cheese curls consist of a fired-up cheese curl, where the Cheese Crunchin’ cheese curls are made with real Cheddar cheese and offer a crisp cheese flavor. Blazin’ Hot corn chips dial up the heat thanks to a distinctive hot pepper taste, while the Barbeque corn chip is flavored with a dusting of natural hickory smoke and a blend of zesty spices. The Smoky Mountain Barbeque kettle-cooked potato chips provide a mix of authentic southern barbeque.

Ingredients (Cheese Crunchin’ Cheese Curls): Corn meal, vegetable oil (contains one or more of the following: corn, soybean, canola, cottonseed or sunflower oil), whey, salt, maltodextrin, Cheddar cheese (cultured milk, salt, enzymes), monosodium glutamate, disodium phosphate, sour cream (cream, non-fat milk, cultures), artificial color (including Yellow 6, Yellow 5), natural and artificial flavors, cultured non-fat milk, disodium inosinate, disodium guanylate. Contains: milk.