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Dole Food Company, Inc., Westlake Village, Calif., says it has purchased family-run Mrs. May’s Naturals, a business founded in 2002, which has 2011 revenues of approximately $16 million. The wholesome snacks company was created to bring natural, alternatives to consumers with product offerings like fruit and nut-based clusters, bars and freeze-dried fruit. Mrs. May’s Naturals will help expand Dole’s offerings in new sections of the supermarket such as in the health and nutrition aisles.
"Mrs. May’s Naturals is a recognized name with proven results at major retailers,” notes David DeLorenzo, president and CEO of Dole Food Co. “Their all-natural snacks, which include vegan, gluten-free and kosher options, fit perfectly with the Dole Nutrition Plus product line, which is designed to improve health and wellness through diet."
Mrs. May’s products will continue to be packaged under the Mrs. May’s label and be available through its existing retailers. Dole says it wants to retain the independent brand label as a way to grow the brand and will be looking at co-branding opportunities and new product development.