Pizza manufacturers answer the demand for healthier varieties of consumers’ favorite dinnertime staple by creating all-natural, vegetarian and gluten-free varieties.
Whether served during the big game, as an after-school snack for the kids or as an easy Wednesday night dinner, frozen pizza is a staple in consumers’ everyday lives. Now, pizza manufacturers are finding ways to increase their market share by customizing their products for emerging lifestyle trends.
One major trend is creating a healthier pizza. Consumers are looking for ways to improve their diets without sacrificing taste. “Consumers are looking for something that is healthy, not just pretending to be healthy,” states Anne Zilvitis, vice president of marketing for Naked Pizza.