Potato Chips / Tortilla Chips

P&G Sells Pringles to Kellogg

Pringles

Kellogg Co., Battle Creek, Mich., entered into an agreement to acquire Procter & Gamble’s Pringles business for $2.695 billion.

Kellogg established a strong U.S.-based snacks business when it purchased the Keebler line more than a decade ago. Therefore, the Pringles brand awareness and consumer appeal will fit well with Kellogg’s core strengths in brand-building and innovation, adding a complementary product to its high-quality snacks such as Keebler, Cheez-It and Special K cracker chips.

The companies expect to complete the transaction in the summer of 2012, pending necessary regulatory approvals.

“This is an excellent development for P&G, Pringles and Kellogg, creating value for our shareholders and representing an outstanding opportunity for Pringles employees with a leading company in the food sector,” saysKellogg Co., Battle Creek, Mich., entered into an agreement to acquire Procter & Gamble’s Pringles business for $2.695 billion.

Kellogg established a strong U.S.-based snacks business when it purchased the Keebler line more than a decade ago. Therefore, the Pringles brand awareness and consumer appeal will fit well with Kellogg’s core strengths in brand-building and innovation, adding a complementary product to its high-quality snacks such as Keebler, Cheez-It and Special K cracker chips.

The companies expect to complete the transaction in the summer of 2012, pending necessary regulatory approvals.

“This is an excellent development for P&G, Pringles and Kellogg, creating value for our shareholders and representing an outstanding opportunity for Pringles employees with a leading company in the food sector,” says Bob McDonald, chairman, president and CEO of P&G, Cincinnati. “Kellogg shares similar values and principles to us, and we are confident that the Pringles business will thrive under Kellogg’s leadership.” Bob McDonald, chairman, president and CEO of P&G, Cincinnati. “Kellogg shares similar values and principles to us, and we are confident that the Pringles business will thrive under Kellogg’s leadership.”

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014: State of the Industry Reports

Our State of the Industry Report images on the Snack Market are here.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

Snack Food & Wholesale Bakery Magazine

Cover Image

2014 July

July's issue of Snack Food & Wholesale Bakery features a special look at the chips market and industry, as well as an Editor's Note on snacking substantially.

Table Of Contents Subscribe

Mintel Research

New Mintel research reveals that sales of frozen and refrigerated cakes and pies declined 2009-14. Which do you prefer:
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon