Company: Clif Bar & Co., Berkeley, Calif.

Website: www.lunabar.com

Introduced: January

Distribution: National

Suggested Retail: 89 cents for a 1.27-oz. bar

Product Snapshot: New to the Zbar lineup of organic is an Iced Oatmeal Cookie variety, which consists of cinnamon and vanilla blended into organic whole grain oats, topped with a drizzle of organic white icing. Each bar offers 8 g. of organic whole grains and 12 essential vitamins and minerals.

Ingredients: Organic rolled oats, organic brown rice syrup, organic tapioca syrup, organic cane syrup, organic oat flour, organic fig paste,organic soy white chocolate (organic dried cane syrup, organic cocoa butter, organic soy flour, organic soy lecithin, organic vanilla extract),organic soy butter (organic soybeans, organic soybean oil, salt), organic white coating (organic dried cane syrup, organic cocoa butter, organicsoy lecithin, organic vanilla extract), organic oat fiber, organic milled flaxseed, natural flavors, organic sunflower oil, salt, baking soda, organiccinnamon.