Company: Kraft Foods, Inc., Northfield, Ill.

Website: www.kraftfoods.com

Introduced: February

Distribution: National

Suggested Retail: $3.49 for a 6.15-oz. box of five bars

Product Snapshot: Kraft Foods is raising the bar with its newest innovation—Milkbite Milk & Granola bars. Found in the refrigerated dairy aisle, each bar combines real milk with whole grain granola, fruit and roasted nuts. They come in Chocolate, Strawberry, Peanut Butter, Oatmeal Raisin and Mixed Berry varieties.

Ingredients (Chocolate): Rolled oats, cream (from milk), sugar, skim milk, inulin (chicory root fiber), soy protein crisp (soy protein isolate, tapioca starch, soybean fiber, salt), dried cranberries, canola oil, calcium phosphate, brown rice syrup, dried blueberries, oat flour, molasses, fractionated palm kernel oil, honey, calcium caseinate, salt, soy lecithin, natural flavor, vitamin D3. Contains: milk, soy.