Busy lifestyles and affordability aren’t the only reasons why consumers add frozen baked goods to their shopping cart each week. Today’s grocery store refrigerator cases boast innovative, flavorful new rolls to jazz up meals; easy-to-prepare, warm goods that serve as snacks or meals; and sumptuous, ready-to-eat desserts for special family occasions…or a well-deserved treat. In fact, consumers have so many enticing new frozen baked products from which to choose today, they need a scorecard to keep track of all of their options.