Like Olympic triathletes, snack nuts are able to compete with other edible treats on several levels and come out on top. They’re nutritious (good sources of protein, fiber, vitamins and minerals), versatile (usable in endless applications or consumed by themselves) and flavorful (plain or seasoned). No wonder more consumers are incorporating them into their diets.
“Healthier snacking is a trend that continues to gain momentum,” says Howie Sher, founder of What-A-Ya Nuts?! nut clusters. “The ‘you-are-what-you-eat’ adage has never been louder. Consumers are looking to brands to provide better-for-you options that deliver on great taste and hunger satisfaction.”