Ingredients R&D / Market Trends

Gluten-free products stay hot for companies and retailers

Those with Celiac disease or an intolerance to gluten, a protein found in wheat and other grains, cannot enjoy the “regular” bread, pizza, pasta, cakes, cereal and other foods most people take for granted—not if the foods contain wheat or other grains.

Wheat is not only in foods, it can be found as a powder in candies, balloons, postage stamps and even lip balm. Such affected consumers are in luck, though, because many mainstream grocers are also stocking more things they can eat.

"Gluten-free foods have become a lot more available," says Pam Hildebrand, who gets very sick when she has the smallest amount of anything that contains wheat. "Some of the major companies have got into it. You can find things in regular grocery stores, at Target and elsewhere."

Medical experts say many people giving up gluten have no medical reason for doing so. They're just following a fad diet. By some estimates, that may be as many as 35 million people. But a gluten-free diet is medically absolutely essential for people who can't tolerate the protein—at least 7% of Americans and counting. More people are learning they cannot eat gluten as physicians become better at detecting when the ingredient is making patients sick. That's giving food businesses confidence that demand won't fade after the fad does.

"We know there's a growing market," states Rebecca Thompson, marketing manager for GlutenFreely.com, which sells gluten-free products produced by General Mills and other companies. "We try to serve mainly the people who have the diagnosed condition, people who have to eat gluten-free lifestyle on a daily basis."

Retailers are responding to the market outcry. Target stores with full-service grocery departments carry hundreds of gluten-free foods. Gluten-free sales are also soaring at Cub Foods stores. The grocery chain has a website that helps shoppers create shopping lists of items that don't contain gluten. Spokesman Luke Friedrich says almost every Cub now has a section dedicated to the category.

Source: Minnesota.publicradio.org

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

POP Gourmet Foods

For the complete story on at POP Gourmet Foods, the 2015 Snack Food & Wholesale Bakery Snack Producer of the Year, see “POP Gourmet’s explosive momentum.”

4/14/15 3:00 pm EDT

Gluten Free: The Rising Growth Market

On Demand Our expert speakers address processing, labeling and food-safety aspects of Gluten-Free and prevailing and emerging trends in Gluten-Free product development specific to grain-based snacks and bakery

Snack Food & Wholesale Bakery Magazine

april cover

2015 April

April's Snack Food & Wholesale Bakery publication features our cover story: "Naturally better at RW Garcia" Plus our Tortilla Trends section!

Table Of Contents Subscribe

Breakfast Poll

Breakfast reportedly is the most important meal of the day. What does your daily breakfast consist of?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!