Chattanooga Bakery updates MoonPie packaging

August 30, 2012

MoonPie, the iconic Southern brand of marshmallow cookie sandwiches from Chattanooga Bakery Inc., Chattanooga, Tenn., hits store shelves across America this month with a new package design that, according to the company, is already generating solid sales growth in select accounts.


 “It had been nearly two decades since MoonPie made a major change to its packaging, so this was an important decision with strategic implications for our company,” said Tory Johnston, vice president of marketing at Chattanooga Bakery. “It was time to take an honest, fresh look and to further distinguish our brand for a new generation of consumers.”

The fourth-generation, family-owned bakery hired The Goldstein Group, L.L.C., New York, N.Y., to redesign its MoonPie’s packaging, beginning with its top-selling Minis. The new packaging features a darker blue “midnight sky” accented with light blue swirls; white cloud-like art that conveys the fluffy texture of marshmallow and adds depth to the graphic; small, white stars to complete the night-sky feel; and new size-specific badges.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

James Skinner Baking

An inside look at James Skinner Baking, a modern artisan bakery famous for its Danish.

12/4/14 2:00 pm EST

How a DSD Solution with Sales Forecasting can reduce your Stale Percentages up to 50%

Expert presenters will address how you can improve your order accuracy and account service times and how sales forecasting DSD solutions can reduce your stale percentages.

Snack Food & Wholesale Bakery Magazine

SFWB december 2014

2014 December

December's Snack Food & Wholesale Bakery publication features our cover report: "The J. Skinner Difference" Plus Much More!

Table Of Contents Subscribe

Holiday Baked Goods

What type of baked goods do you buy the most of during the holidays?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!