Celebrating 31 years in business, Masada Bakery, Norcross, Ga., strives for perfection. Named after the mountain fortress on the enormous isolated rock near the Dead Sea (the word masada means fortress) used by surviving Zealots to hold off Roman troops, family-owned Masada
Bakery upholds the standards and beliefs of its
forefathers. “We use only the best ingredients and produce the highest quality we can, even it if takes more time or effort,” says founder and sales vice president Hezi Stein.
Customers can be assured that the bakery won’t give in to easy, commercialized ways to bake bread. “It’s simply not in our blood,” states the company’s website. “We remain true to our heritage, much in the same way as the Zealots of Masada.”