Packaging / Cookies/Crackers

Pepperidge Farm debuts new reclosure for Baked Naturals Cracker Chips bag

October 25, 2012

Focusing on the future, Pepperidge Farm, Norwalk, Conn., has commercialized a new reclosure on its Baked Naturals Cracker Chips, while also being the first to utilize Sonoco’s SealTab technology. The products rolled out a few years ago in a standup bag. Hearing from consumers who wanted a handy reclosure on the flexible bag, the company responded with an easy-seal package that brings a new level of convenience to reclosable packaging.

Pepperidge Farm Baked Naturals

The new packages hit store shelves in August and are sold nationwide in four product varieties, in either 5.8- or 6-oz quantities, at a suggested retail price of $2.99. Additionally, the reclosable package is available in four product varieties in the Canadian market, which launched in July.

With the new closure feature, the bag opens from the top. To reclose, the consumer pulls a tab near the top of the front panel that initiates a 4x5-in. scored flap backed by a resealable adhesive. The top section is then folded forward and adhered to the flap, which effectively closes the opening and prevents chips from coming out. Every time the product is consumed, the top of the bag is folded down and the flap is adhered against the top of the folded bag, retaining freshness.

Source: www.packworld.com

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

James Skinner Baking

An inside look at James Skinner Baking, a modern artisan bakery famous for its Danish.

12/4/14 2:00 pm EST

How a DSD Solution with Sales Forecasting can reduce your Stale Percentages up to 50%

Expert presenters will address how you can improve your order accuracy and account service times and how sales forecasting DSD solutions can reduce your stale percentages.

Snack Food & Wholesale Bakery Magazine

SFWB december 2014

2014 December

December's Snack Food & Wholesale Bakery publication features our cover report: "The J. Skinner Difference" Plus Much More!

Table Of Contents Subscribe

Holiday Baked Goods

What type of baked goods do you buy the most of during the holidays?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!