Packaging / Cookies/Crackers

Pepperidge Farm debuts new reclosure for Baked Naturals Cracker Chips bag

October 25, 2012

Focusing on the future, Pepperidge Farm, Norwalk, Conn., has commercialized a new reclosure on its Baked Naturals Cracker Chips, while also being the first to utilize Sonoco’s SealTab technology. The products rolled out a few years ago in a standup bag. Hearing from consumers who wanted a handy reclosure on the flexible bag, the company responded with an easy-seal package that brings a new level of convenience to reclosable packaging.

Pepperidge Farm Baked Naturals

The new packages hit store shelves in August and are sold nationwide in four product varieties, in either 5.8- or 6-oz quantities, at a suggested retail price of $2.99. Additionally, the reclosable package is available in four product varieties in the Canadian market, which launched in July.

With the new closure feature, the bag opens from the top. To reclose, the consumer pulls a tab near the top of the front panel that initiates a 4x5-in. scored flap backed by a resealable adhesive. The top section is then folded forward and adhered to the flap, which effectively closes the opening and prevents chips from coming out. Every time the product is consumed, the top of the bag is folded down and the flap is adhered against the top of the folded bag, retaining freshness.


Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

2014 Bakery of the Year: Capistrano's Wholesale Bakery, Phoenix AZ

Here’s a look at Capistrano’s Bakery, our 2014 Bakery of the Year.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

National Pizza Month

October is National Pizza Month! Where do you go to grab a slice (or two) of your favorite pie?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!