Sustainability

Consumers want sustainability results, says survey

Consumers are saying they want more than pie-in-the-sky mission statements about sustainability, says new research from Cone Communications. According to its 2012 Corporate Social Return Trend Tracker, 84% of Americans hold companies accountable for producing and communicating the results of CSR commitments by stepping beyond mission statements and robustly communicating progress against a well-defined purpose. In addition, 40% go so far as to say they won’t buy a company’s products or services if CSR results aren’t stated.

Companies that proactively share the details and results of their CSR efforts, rather than just their aspirations, can be rewarded with increased consumer trust and purchasing, the report states. Some 86% of consumers are more likely to trust a company that reports its CSR results, and 82% say they are more likely to purchase a product that clearly demonstrates the results of the company’s CSR initiatives than one that does not, according to the report.

But consumers don’t expect a business to abandon profits in pursuit of CSR. About 84% of consumers recognize that for a company to make societal impact, it must also realize a business return, such as increased revenue or reduced costs.

Source: www.evironmentalleader.com

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

James Skinner Baking

An inside look at James Skinner Baking, a modern artisan bakery famous for its Danish.

12/4/14 2:00 pm EST

How a DSD Solution with Sales Forecasting can reduce your Stale Percentages up to 50%

Expert presenters will address how you can improve your order accuracy and account service times and how sales forecasting DSD solutions can reduce your stale percentages.

Snack Food & Wholesale Bakery Magazine

sfwb jan 2015

2015 January

January's Snack Food & Wholesale Bakery publication features our cover report: "The classic appeal of Golden Boy" Plus Much More!

Table Of Contents Subscribe

New Year's Resolution Poll

Most people make at least one food-related New Year’s resolution each year. Which of the following do you resolve to tackle in 2015?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!