Market Trends / Whole Grains / Ingredients / Columns

Celebrate National Bread Month

Celebrate National Bread MonthEvery month, week and day seems to be a new cause for celebration. But this month, there really is a cause for celebration—it’s National Bread Month. What food icon holds more sentimentality than bread for the baking industry and most Americans?

Proclaimed by Congress in 2002, National Bread Month means bread has been officially celebrated in the U.S. for a decade. But bread has served as the staff of life since biblical times and has nourished almost every culture throughout the world. Be it empanadas in South America, baguettes in France or pitas in the Middle East, bread is a healthful and inexpensive staple in most cultures.

Some folks may degrade and belittle bread and the wheat it comes from, but science is on bread’s side. Several recent studies prove that bread (and other grains), in recommended amounts, actually decreases waist circumference when two servings of enriched grains and three servings of whole grains are consumed daily1. This consumption pattern is almost identical to the U.S. Department of Agriculture’s MyPlate program.

A recent Canadian study shows that those who consume a higher percentage of carbohydrates daily (47-64% of calories) tend to have a lower Body Mass Index (BMI) than those consuming fewer carbohydrates2. A new study confirms that the higher the whole-grain intake (in the form of whole wheat), the lower the BMI in adults3.

Eliminating wheat products from the diet can decrease numerous important nutrients. An article published by the British Nutrition Foundation in September shows that even though bread consumption in the U.K. has dropped to two to three slices daily, it still furnishes about 20% of the fiber and calcium in the diet, as well as significant amounts of protein, B vitamins and other essential minerals4.

Another recent study shows that free-living, normal-weight U.S. adults consume diets higher in many macro- and micronutrients (vegetable protein, dietary fiber, carbohydrates, vitamins A and C, magnesium and iron) than those who are overweight or obese5. A study of 679 Celiac patients, meanwhile, looked at BMIs of new patients and followed them for about three years after going on a gluten-free diet. Their BMIs increased significantly on the gluten-free diet6. This may only be partially due to the often high-fat/high-sugar, gluten-free substitutes consumed while on gluten-free diets, but naturally their intestines would absorb more nutrients, including calories, as they heal.

Still, wheat flour consumption in the U.S. has dropped by 16 lb./capita, from a recent high of 147 lb. in 1997 to 131 lb. in 2011. Obesity, meanwhile, has skyrocketed during this time. So it’s difficult, if not ludicrous, to single out wheat as the primary contributor to the obesity problem.

And you may hear that the wheat today is “not your grandmother’s wheat.” Nutritionally, it is. It probably needs less herbicides and pesticides and can have a shorter stem, which makes it easier to harvest, but it contains the same genes that have been in the wheat gene pool since the beginning of wheat. No new genes have been introduced that make wheat less nutritious.

Celiac disease affects fewer than 1% of Americans, while approximately 6% are gluten-sensitive. An extremely low percentage of people are allergic to wheat, so the remaining 90% can celebrate National Bread Month with their favorite wheat bread.



1 McKeown, N.M.; Troy, L.M.; Jacques, P.E.; Hoffman U.; O’Donnell,C.J.; and Fox, C.S. “Whole and Refined Grain Intakes Are Differentially Associated with Abdominal Visceral and Subcutaneous Adiposity in Healthy Adults: The Framingham Heart Study.” American Journal of Clinical Nutrition, 9:1165. 2010.

2 Merchant, A.T.; Vatanparast, H.; Barlas, S.; Dehghan, M.; Ali Shah, S.M.; De Koning, L.; and Steck, S.E. “Carbohydrate Intake and Overweight and Obesity Among Healthy Adults.” Journal of the American Dietetic Association, 109 (7):1165-1172. July 2009.

3 Jiantao, M.; Ross, A.B.; Kyla, M.K.; Bruce, S.J.; Jacques, P.F.; Saltzman, E.; Lichtenstein, A.H.; Booth, S.L.; and McKeown, N.M. “Plasma Alkylresorcinols, Biomarkers of Whole-Grain Intake, Are Related to Lower BMI in Older Adults.” J Epidemiology EPub., Sept. 5, 2012.

4 Shay, C.M.; Van Horn, L.; Stamler, J.; Dyer, A.R.; Brown, I.J.; Chan, Q.; Miura, K.; Zhao, L.; Okuda, N.; Daviglus, M.L.; and Elliott, P. for the INTERMAP Research Group. “Food and Nutrient Intakes and Their Associations with Lower BMI in Middle-aged US Adults: the International Study of Macro-/Micronutrients and Blood Pressure (INTERMAP).” American Journal of Clinical Nutrition, 2012. 96:483-91.

5 Connor, A. “An Overview of the Role of Bread in the U.K. diet.” Nutrition Bulletin, 37(3): 193-212. Sept. 2012.

6 Kabbani, T.A.; Goldberg, A.; Kelly, C.P.; Pallav, K.; Tariq, S.; Peer, A.; Hansen, J.; Dennis, M.; and Leffler, D.A. “Body Mass Index and the Risk of Obesity in Celiac Disease Treated with the Gluten-Free Diet.” Alimentary Pharmacology & Therapeutics, 35(6):723-9. March 2012.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

Recent Articles by Judi Adams

You must login or register in order to post a comment.



Image Galleries

POP Gourmet Foods

For the complete story on at POP Gourmet Foods, the 2015 Snack Food & Wholesale Bakery Snack Producer of the Year, see “POP Gourmet’s explosive momentum.”

4/14/15 3:00 pm EDT

Gluten Free: The Rising Growth Market

On Demand Our expert speakers address processing, labeling and food-safety aspects of Gluten-Free and prevailing and emerging trends in Gluten-Free product development specific to grain-based snacks and bakery

Snack Food & Wholesale Bakery Magazine

april cover

2015 April

April's Snack Food & Wholesale Bakery publication features our cover story: "Naturally better at RW Garcia" Plus our Tortilla Trends section!

Table Of Contents Subscribe

Breakfast Poll

Breakfast reportedly is the most important meal of the day. What does your daily breakfast consist of?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!