Packaging / Market Trends

Changing lifestyles prompt more flexible packaging use in North America

November 26, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

New analysis from Frost & Sullivan on the North American flexible packaging market finds that the market earned revenues of $25.40 billion in 2011 and estimates this to reach $30.63 billion in 2016 at a compound annual growth rate of 3.8%. The main flexible packaging format is pouches, which are likely to remain popular during the forecast period of 2012-2016.

"While the food and beverage market is flexible packaging's largest end-user segment, healthcare has become the fastest growing," says Frost & Sullivan research analyst Tridisha Goswami. "In any application segment, product innovation geared toward effective performance, customization and sustainability is essential for the success of this market."

Polymers are the primary material in flexible packaging because of their properties of high performance and weight reduction. In addition, polymers can be engineered for better performance characteristics, such as barrier protection, clarity, transparency and mechanical strength.

Recent market trends include unit-dosage packaging, attractive product visualization and convenient, yet environmentally-friendly, packaging. But strong competition from countries offering low-cost manufacturing, and the strong competition among more than 400 converters in North America, seems to be slowing down the market. The market's maturity is further compounded by the production of thinner gauge sizes, which reduce the volumes.

The need for distinctive packaging that’s in line with changing technologies is challenging smaller converters and market participants. These players are often acquired by larger companies to enhance product offerings and expand their geographical footprint.

"Innovative packaging, customized products and sustainable packaging, along with mergers, acquisitions and partnerships, help companies gain expertise in niche segments and aid the overall growth of the market," notes Goswami.

Source: www.prnewswire.com

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Bakery of the Year: Capistrano's Wholesale Bakery, Phoenix AZ

Here’s a look at Capistrano’s Bakery, our 2014 Bakery of the Year.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

National Pizza Month

October is National Pizza Month! Where do you go to grab a slice (or two) of your favorite pie?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!