Quaker Popped

November 30, 2012
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Company: Quaker Foods North America, Chicago

Quaker Popped rice snacks

Website: www.quakerpopped.com

Introduced: September

Distribution: National

Suggested Retail: $2 for a 3-oz. bag

Product Snapshot: With winter and the holiday season fast-approaching, people are constantly looking for nourishing and delicious snacks to help fuel them through the day, without consuming lots of extra calories. Quaker Popped rice snacks from Quaker Oats Co., a division of PepsiCo, are made with whole-grain brown rice and corn and have 10-13 g. of whole grain and 0 g. of trans-fat per serving. Formerly known as Quaker Quakes, the bite-sized snacks are popped, not fried, which means less fat compared to some fried snacks. Consumers can choose from 14 flavors, including three new offerings: Cheddar Cheese, Caramel Corn and Apple Cinnamon.

Ingredients (Cheddar Cheese): Whole-grain brown rice, corn (with germ removed), sunflower oil, whey, salt, maltodextrin, cheddar and blue cheese (culture milk, salt, enzymes, annatto extract), partially hydrogenated soybean and cottonseed oil, butter (cream, salt), monosodium glutamate, lactic acid, tricalcium phosphate, sodium phosphate, calcium lactate, citric acid, gum arabic, natural flavor, annatto extract, enzyme modified cheese (cultured milk, salt, enzymes).

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