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IDDBA announces 18th annual Cake Decorating Challenge

The International Dairy•Deli•Bakery Association’s (IDDBA) 18th annual Cake Decorating Challenge will be a featured event at the annual Dairy-Deli-Bake Seminar and Expo, to be held June 2-4, 2013, in Orlando, Fla. Three store-level decorators will have the opportunity to create show-stopping displays that promote their artistic abilities and show off the talent and hard work that sells cakes for their companies.

Judges are looking for decorators with skills in three areas: production cakes, theme cakes and wedding cakes. On the first day, contestants will be required to create enough production cakes to fill an 8-ft. bakery case. The second day will be devoted to the creation of a custom-design wedding cake. On the last day, contestants will decorate three cakes of their choosing, one from each category: special occasion, theme/event and decorator’s choice.

Three contestants (one store-level decorator from each of three supermarkets) will compete for first-, second- and third-place trophies. IDDBA will cover transportation, lodging and meals for each contestant during the contest. Materials and tools will be provided, and each contestant will be able to keep the full set of professional cake decorating tips and supplies used for the challenge.

To enter, cake decorators should send a photo album of the best cakes they have ever decorated, along with an entry form, to IDDBA. Photo albums will be returned. Supermarket retailers may enter as many cake decorators as they choose. The entry deadline is Feb. 14, 2013.

For more information and an entry form, visit www.iddba.org/cakedecorating.aspx or contact Anne Terrien at 608-310-5000 or aterrien@iddba.org.

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