MoreThat’s what one graphic designer feels a brand should be: Packaging design should give personality and flair to its product, especially in a crowded marketplace. Communicating brand benefits is the top priority for packaging, says Mark Salisbury, director of graphic design agency Solid Block. For more of Salisbury's thoughts on packaging design, visit http://www.confectionerynews.com/Processing-Packaging/Packaging-design-gives-personality-which-is-essentially-what-a-brand-should-be-Graphic-designer
Source: www.confectionerynews.com
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