Company: Sara Lee Desserts, Downers Grove, Ill.

Website: www.saraleedessserts.com

Introduced: August

Distribution: National

Suggested Retail: $3.99 for a 10.75-oz. pound cake and $5.39 for a 16-oz. loaf

Product Snapshot: Based on consumer research, Sara Lee Desserts has updated its Sara Lee Butter Pound Cake, increasing its moisture while retaining the homemade taste of its predecessor.

Ingredients: Sugar, enriched bleached flour (wheat flour, niacin, iron thiamin, mononitrate, riboflavin, folic acid), water, eggs, soybean oil, butter (cream, salt), skim milk, corn syrup. Contains 2% or less of each of the following: natural and artificial flavors, salt, mono- and diglycerides, potassium sorbate (preservative), gums (xanthan and gellan), colored with turmeric and annatto extract, wheat starch, soy lecithin, soy flour.