Company: Alexia Foods, Eagle, Idaho

Website: www.alexiafoods.com

Introduced: December

Distribution: National

Suggested Retail: $3.89 for a 10.5-oz. bag

Product Snapshot: Alexia Foods’ chef-inspired Sweet Potato Rolls are the first sweet potato rolls to join the company’s line of gourmet artisan breads. American-grown, farm-fresh sweet potatoes bring an indulgent, natural sweetness to every bite. A 1.5-oz. serving contains 2 g. of dietary fiber, 4 g. of protein and 8 g. of whole grains, as well as vitamin A. The soft, all-natural rolls go from freezer to table in less than 20 minutes.