Pretzelmaker serves up Heart-Shaped Pretzels for Valentine’s Day

Atlanta-based Pretzelmakeris celebrating sweethearts across the country this Valentine’s Day with its new Heart-Shaped Pretzel. The limited edition pretzels, artfully shaped like a heart, are available in locations nationwide now and are replacing Pretzelmaker’s Salted Pretzel in participating stores between Feb. 7-14. The Heart-Shaped Pretzel is decorated with red-and-white salt, making it a tasty themed snack for the holiday.

“Pretzelmaker’s Heart-Shaped Pretzel offers a fun, new treat to enjoy this Valentine’s Day season,” says brand director Julie-Ann Reid. “We have unveiled this product innovation as a new and fun way to engage our customers through the spirit of the holiday.”

Pretzelmaker wants everyone to enjoy this special treat by becoming a fan of the Pretzelmaker Facebook fan page (www.facebook.com/pretzelmaker) to receive a coupon for a free Heart-Shaped Pretzel. The coupon is only available for download on Feb. 4.

Consumers can also join in the Valentine’s Day conversation by following the company’s national Twitter handle, @Pretzelmaker.

We’ve introduced and installed technology for some of the largest US confectionaries – where they’ve literally switched their reactivation heat source from fossil fuels, to existing sustainable hot water.

Join global expert Dr. Soo-Yeun Lee of Washington State University and Chef Aaron Andrews of Ajinomoto Health & Nutrition North America (AHN) as they share how umami and specifically, monosodium glutamate (MSG), can reduce sodium in bread and other baked goods.