Joe Calloway, a performance coach and adviser who helps great companies get even better, will be the keynote speaker at the Opening Super Session of the 2013 American Wholesale Marketing Association (AWMA) Show, to be held March 6-8 in the Peabody Hotel in Orlando, Fla. He will speak Thursday, March 7, at 9 a.m.

According to AWMA, Calloway helps organizations focus on what is important, inspires constant improvement and motivates people to immediate action. He has been a business author, coach and speaker for 30 years. His client list includes companies such as Coca Cola, IBM, Saks Fifth Avenue and American Express.

Calloway is also a guest lecturer at the Scarlett Leadership Institute, Franklin, Tenn., and has served on the faculty of the Center for Professional Development at Belmont University in Nashville, Tenn.

For more information about the 2013 AWMA Show, visit www.awmashow.com.