Company: popchips, San Francisco

Website: www.popchips.com

Introduced: January

Distribution: National (at Target)

Suggested Retail: $1.29 for a 1-oz. bag and $2.99 for a 3.5-oz. bag

Product Snapshot: Inspired by pop superstar Katy Perry’s favorite childhood snack, katy’s kettle corn from popchips has 4 g. of fat—less than half the fat of fried potato chips—and 0 g. of trans-fat and saturated fat. Gluten-free, dairy kosher and vegetarian, the popped chips also have no artificial colors, flavors or preservatives. Currently, they are available only at Target and will be available at retail outlets starting in May.