Joseph “Jay” Hardy has joined AB Mauri North America, Chesterfield, Mo., as eastern region vice president of sales. He previously served as the director of copack operations for Bimbo Bakeries USA.

Hardy brings 25 years of bakery experience to AB Mauri North America, a leader in yeast and bakery ingredient products and solutions. Prior to his role at Bimbo Bakeries USA, he held the industry sales manager position at Danisco USA, directing team efforts to initiate and implement technical and product formulation, as well as led product and processing issue resolution.

“AB Mauri North America is a company with a rich and reputable history in yeast and baking ingredients,” says Hardy. “My long history in the baking industry has helped me understand the unique challenges our industry faces and I look forward to working with the AB Mauri team to deliver innovation and continued exceptional customer support.”